Esntials of Management Information Systems, 9e (Laudon/Laudon)
Chapter 9 E-commerce: Digital Markets, Digital Goods
1) E-commerce refers to the u of any networking technologies to transact business.
Answer: FALSE
Diff: 2 Page Ref: 305
AACSB: Reflective Thinking
CASE: Comprehension
2) Retail consumer e-commerce is still growing at double-digit rates.
Answer: FALSE
Diff: 3 Page Ref: 305
AACSB: Reflective Thinking
乳清蛋白粉的功效
CASE: Comprehension
3) The Internet shrinks information asymmetry.
四川麻辣香肠Answer: TRUE
Diff: 2 Page Ref: 310
AACSB: Reflective Thinking
CASE: Comprehension
4) Information asymmetry exists when one party in a transaction has more information for the transaction than the other party.
Answer: TRUE
Diff: 1 Page Ref: 310
AACSB: Reflective Thinking
CASE: Comprehension
5) All previous mass media in modern history, including the printing press, u a broadcast model where content is created in a central location by experts.
Answer: TRUE
Diff: 2 Page Ref: 310
AACSB: Reflective Thinking
CASE: Comprehension
6) Disintermediation provides major benefits to the distributor.
Answer: FALSE
Diff: 2 Page Ref: 313
AACSB: Analytic Skills
CASE: Evaluation in terms of asss
7) In general, for digital goods, the marginal cost of producing another unit is about zero.
Answer: TRUE
Diff: 2 Page Ref: 313
AACSB: Reflective Thinking
CASE: Comprehension
8) An example of the rvice provider business model is Flickr, a photo management and sharing Web site.
Answer: TRUE
Diff: 2 Page Ref: 316
AACSB: Analytic Skills
CASE: Analysis in terms of categorize
9) An example of the content provider business model , a retailer of printed books.
Answer: FALSE
Diff: 1 Page Ref: 316
AACSB: Analytic Skills
CASE: Analysis in terms of categorize
10) Podcasting allows subscribers to listen to live, streaming radio and other audio content.
Answer: FALSE
Diff: 1 Page Ref: 316
AACSB: Analytic Skills
CASE: Analysis in terms of examine
11) Intellectual property refers to all forms of human expression, both tangible and intangible.
Answer: FALSE
Diff: 2 Page Ref: 316
你应对法AACSB: Reflective Thinking尉迟迥
CASE: Comprehension
12) The goal of behavioral targeting is to increa the size of the audience to whom the advertir can market a product.
Answer: FALSE
Diff: 2 Page Ref: 322
顷刻的意思
AACSB: Reflective Thinking
一懂事就结束CASE: Comprehension
13) Advertising networks track ur behavior at a multitude of popular Web sites in order to build profiles of each ur.
Answer: TRUE
Diff: 2 Page Ref: 322
AACSB: Reflective Thinking
CASE: Comprehension
14) us Web personalization as a major marketing tool.
Answer: TRUE
Diff: 3 Page Ref: 309-310
AACSB: Analytic Skills
CASE: Analysis in terms of apprai
15) EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.
Answer: FALSE
Diff: 2 Page Ref: 325
AACSB: U of IT
CASE: Comprehension
16) In general, the cost of hardware, software, and telecommunications for building and operating a Web site has fallen by over 50 percent since 2000.
Answer: TRUE
Diff: 2 Page Ref: 332
AACSB: Reflective Thinking
CASE: Comprehension
17) Net marketplaces may either support contractual purchasing bad on long-term relationships with designated suppliers or short-term spot purchasing.
Answer: TRUE
Diff: 3 Page Ref: 327
AACSB: Reflective Thinking
CASE: Comprehension
18) Exchanges have become one of the most popular types of Net marketplace becau
they encourage competitive bidding that drives prices down.
Answer: FALSE
Diff: 3 Page Ref: 327
AACSB: Reflective Thinking
CASE: Comprehension
19) Automobile manufacturing is an example of a vertical market.
Answer: TRUE
Diff: 2 Page Ref: 327
AACSB: Analytic Skills
CASE: Analysis in terms of categorize
20) Becau of outsourcing and incread automation, the costs of system maintenance and content creation have fallen and typically make up less than a quarter of Web site budgets.指压法
Answer: FALSE
Diff: 1 Page Ref: 332
AACSB: Reflective Thinking
CASE: Comprehension
21) Through what channel did e-commerce first evolve?
A) Online advertising sales
B) Internet portals
现货交易时间
C) Online book sales
D) Internet rvice providers
Answer: A
Diff: 3 Page Ref: 305
AACSB: Reflective Thinking
CASE: Comprehension
22) Bad on your reading of the chapter, e-commerce is:
A) still in a revolutionary pha.
