Sainsbury's简介
Sainsbury's is the cond largest chain of supermarkets in the United Kingdom with a share of the UK supermarket ctor of 16.9%.Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company became the largest grocery retailer in 1922, pioneered lf-rvice retailing in the UK, and had its heyday during the 1980s. In 1995, Tesco overtook Sainsbury's to become the market leader, and Asda became the cond largest in 2003, demoting Sainsbury's to third place.The holding company, J Sainsbury plc, is split into three divisions, Sainsbury's Supermarkets Ltd, Sainsbury's Convenience Stores Ltd , and Sainsbury's Bank. The group's head office is in the Sainsbury's Store Support Centre in Holborn Circus, City of London. The group also has interests in property.
1.History
Origin and growth (1869–1955)
Self-rvice and heyday（全盛期） (1956–1991)
Sainsbury's decline (1992–1998)
The brand re-launch (1998–2003)
Making Sainsbury's Great Again(2004–2006)
Takeover bids (2007)
Recent developments (2007–prent)
2.Current operations
Stores
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There are two main store formats; regular Sainsbury's supermarkets and Sainsbury's Local convenience stores. The chain previously ud two other identities for its stores; Sainsbury's Central for smaller supermarkets and SavaCentre and later Sainsbury's SavaCentre for its hypermarkets. Both identities were phad out in 2005.At the end of its 2011年12月 financial year Sainsbury's storeportfolio(投资组合) was as follows.
Sainsbury's Online
Sainsbury's operates an internet shopping rvice branded as "Sainsbury's Online". To u this rvice customers choo their grocery items online. Picking assistants then collect the required items from the shop floor which are delivered to customers from a company lected store by van. This is available to about 75% of the UK population. The rvice is run from mid-size to larger stores which carry the full product range (or as clo as possible) – over 200 stores operate the rvice.
Sainsbury's Bank
项目部In 1997 Sainsbury's Bank was established – a joint venture between J Sainsbury plc and the Bank of Scotland, later a part of the Lloyds Banking Group. Services offered include car, life, home, pet and travel insurance as well as health cover, loans, credit cards, savings accounts and Individual Savings Accounts.
Sainsbury's Bank also offers a Travel Money rvice in stores, with 'Sainsbury's Travel M
oney' opening the 100th Travel Money bureau in its estate in May 2010 at the Hempstead Valley shopping centre store. The foreign exchange bureaus are operated in association with Travelex and offer a full bureau de change rvice instore.
In 2013 J Sainsbury plc purchad the remaining 50% stake in the bank from Lloyds, meaning it now controls the bank.超星尔雅登录入口
Mobile by Sainsbury's
In 2013 Sainsbury's moved into the UK telecommunications industry when it launched its own mobile phone network called Mobile by Sainsbury's. The virtual network is operated in partnership with Vodafone. The company currently only provides a pay as you go rvice or a 30-day rolling contract bundle. Since its launch the rvice has been promoted heavily in store and most supermarkets started retailing SIM cards and handts for the network.
3.Product ranges
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A large store typically stocks around 30,000 lines of which around 20% are "own-label" goods. The own-brand lines include:
Name Description
ps如何羽化Basics什么什么圆睁 An economy range of around 700 lines, mainly food but also including other areas such as toiletries and stationery. The Basics range us minimal packaging with simple orange and white designs. Sainsbury's Local stores ll none or very few of the lines.
by Sainsbury's All own-brand food products that are not part of any of the other ranges (over 6,500 different lines) have been re-branded as "by Sainsbury's". This was first introduced on frozen foods in late 2010, and the re-branding was completed in January 2013.[143]
Taste The Difference Premium-quality brand containing around 1100 food lines, including many procesd foods such as ready-made meals and premium bakery lines. T交通标志大全图片
he range consisting of 1141 lines was re-launched in September 2010 when 75% of the range was improved or newly added. TTD lines are similar to Asda's Extra Special, Tesco's Finest and Morrisons' Signature.
Be Good To Yourlf Products with reduced calorific and/or fat content. The BGTY range was relaunched in January 2010.
FreeFrom活动安全注意事项 Launched in 2002 but given a makeover in February 2010, it has over 75 product lines. The products are all grouped together in one aisle of the store (except fresh and frozen lines). The products are suitable for tho allergic to dairy, wheat and gluten (although some are free from wheat/gluten but contain dairy).
SO Organic Around 500 lines of food and drink which are derived from sources free from fertilir or pesticides.
TU The own-brand clothing range, which had a full re-brand in 2013.
TU Home A range of home products, such as lighting, rugs, and kitchen products. This
range has now been rolled out to most stores stocking non-food ranges. After the success of its own brand range, Sainsbury's will rebrand this range into the 'by Sainsbury's' range in August 2013.
