投标报价书 History of the Starbucks Logo芭蕾舞女孩
红楼梦前五回概括When we were originally looking for a logo for Starbucks in 1971, we wanted to capture the afaring tradition of early coffee traders. We pored over old marine books until we came up with a logo bad on an old sixteenth-century Nor woodcut: a two-tailed mermaid encircled by the store's original name, Starbucks Coffee, Tea, and Spice.最好听的英文歌曲>水晶菜
the siren, as you may recall from Greek mythology, was an alluring and irresistible female figure, typically half-fish/half-women (the mermaid variety). The siren's objective was to a duce the agoing mariner with a powerful enticing song most often to the unfortunate demi of the susceptible sailor who could not resist temptation.万什么千什么
By 1992 Starbucks was experiencing a vast surge in popularity. With a wider cultural footprint and expanded global prence, an even more conrvative rendition was produced, cropping in clor on the icon's face and away from her nether regions. This version would enjoy the longest run of their history and cement their place in the public mindshare.
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In 2011, the company revisited its brand, opting for even more simplicity by omitting the wordmark and outer border of their emblem. By this point their brand had become so recognizeable that a simple reprentation of the Siren in that unmistakeable green was all that was required for instant brand identification.
With few rivals competing on their level and a concentrated effort on global brand awareness, Starbucks remains at the forefront of its industry. Their logo is an excellent illustration of how important storytelling is when it comes to building a brand or any great idea. Mythology is often a popular motif for this reason, but few legends could ever fit their business model quite like The Siren - that attractive vixen(坏女人) luring in unsuspecting sailors with a sweet song carried on the wind. Today's modern commuters can relate as they zip from destination to destination, occasionally lured into a Starbucks by the fetching aroma（芳香）of their famous blends（调配，混合）. Their success story goes to show that like all masterpieces, the best brands often look to life itlf for inspiration.
Conclusion of the evolutions of the logo of the starbucks coffee :
from specific image to a kind of abstract image.
So even people assume that the logo will carry on evolve like this:
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