商务英语阅读试卷
（课程代码 5439）
I. Translate the following words or expressions.
A.Translate the following into Chine.
1. C.P.I. (consumer price index)
2. monopoly
3. par value
4. IPO (initial public offering)
5. financial institution
6. income funds
7. GNP (gross national product) 8. production line
付出与回报
9. C.I.F. (cost，insurance and freight) 10. board of directors 11. registered capital 12. F.O B 13. circulating fund
14.Clean Bill 15. public relations 16. red chips
17. bank account 18. government bond 19. GDP (gross domestic product)
20. bill of exchange 21. premium 22. commission
23. durable goods 24. savings bond 25. stock exchange
26. mutual fund 27. market share 28. product mix
29. Letters of Credit (L/C) 30. income statement 31. retailer
32. stock market 33. tangible product 34. product line
35. current asts 36. installment 37. H shares
38. inventory 39. common shares 40. preference shares
41. net ast 42.bearer bond 43. stock certificate
44. promissory note 45. policy holder 46. insurance policy
47. middleman 48. publicity 49. mass lling
50. target return
B. Translate the following into English.
51.信用证52. 营销组合53. 风险资本 54.普通股
55. 索赔56.资产57. 直销58.保险单
59. 促销 60.购买力 61.有限责任公司62.预算
63.固定资产64.证券交易所65.汇率66.物流
67.佣金68.折旧69.客户服务70.红利
71.面值72.市场细分73.流动资产74.公共关系
75.净收入76.合同77.优先股78.人寿保险
79.债券80.有限责任81.保险82. 净资产
中药怎么煮83. 退货 84.集装箱 85. 汇票86.期初存货
87. 股东88.离岸价 89. 电汇 90.债券持有者
91.电话销售92.垄断93.定价94.盈亏平衡点
95.购买力96.投资经纪人97. 营销组合98.利率
99.收入保险100.保险费
II. Choo the best answer to fill in the blanks.
1. The buying of products on which we have been pre-sole through advertising is called ______.
A. rational buying
B. emotional buying
C. reflex buying
D. impul buying
2. Which of the following is NOT a common form of payment in foreign business transactions?
A. Cheque
B. Cash
C. Bank transfer
D. A sight bill
3. A clean bill is ______.
A. a spotless bill
暂伴月将影B. a bill that is not accompanied by shipping documents
C.an unud bill
D.an invalid bill
4. If competitors get together to rai or lower prices，this act is ______.
A. price discrimination
B. deceptive pricing
C. resale price maintenance
D. price fixing
5. Which of the following belongs to “Marketing Mix”?
A. Labor force
B. Machines
C. Materials
D. Promotion
6. What do you think is the strength of publicity?
A.Being flexible
B. Avoiding media costs
C. Saving preparation time
D. Reaching a larger number of audiences
7. Which of the following can NOT be a feature of a bond?
实木家具怎么保养A、It has a certain denomination.
B、It has a prefixed interest rate.
C、It involves high risk.
D、It has a prefixed maturity date.
8. Which of the following is a legal tender?
A.IOU cheques B、U.S. dollars C、Lumps of silver D、Bank deposits
9. If you adverti a product，your main purpo of doing so is to _____.
A.earn more money for the advertising agency
B.promote sales of that product
D.introduce that producer to the public
10. What do you think is the strength of personal lling?
A. High efficiency
B. Great flexibility
A. documentary男女合唱的歌曲
B. irrevocable
C. dishonored
D. confirmed
12. A dishonoured bill is ______.
< which the importer is ashamed of
< which the importer fails to pay on the due date
< which the drawer fails to pay
< which the exporter fails to clear
13. In terms of safeness，a mortgage bond ______ a debenture bond,
A. is the same as
B. is safer than
C. involves more risk than
D. is not as safe as
14. What is an insurance policy?
A. A government law on insurance.
B. A written contract between the insurer and the insured.
C. A piece of paper with the insurer’s signature on it.
D. A t of rules to regulate the insurance market.
15. What can we say for certain about transportation and physical distribution?
蜥蜴吃什么A.Transportation is the same thing as physical distribution.
B.Transportation is not as important as physical distribution.
C.Transportation is one of the components of physical distribution system.
D.The term transportation is widely ud to mean physical distribution.
16. Customer relations should be responsible for all of the following EXCEPT ______.
A. the quality of product or rvice
B. customer inquiries and complaints
C. finding new resources for the company
D. attracting new customers
17. What is the major feature of a global marketing strategy?
A. Uniformity
B. Flexibility
C. Localization
D. Diversity
18. What is meant by “consideration” in a contract?
A.An item of considerable value given to the other party.
B.An item of value given to the other party.
C.Money in exchange of goods.
D.Careful thinking before signing a contract.
19. Which of the following is NOT true?
A.Packaging means more than the boxes，wrappings and other materials that go round the physical product.
B.Packaging can change the quality of a product.
C.Packaging can change a product in the minds of consumers.
D.Packaging can help to open larger markets.
20. To be a wi customer，we must evaluate ______ and choo to buy what is ______.
A.the price；the cheapest
B.the product quality；of top quality
C.the total product offer；of the best value to us
D.the after-sale rvice；provided with the best after-sale rvice
21. The most major function of money is ______.
A. a store of value
B. the unit of account
C. the medium of exchange
D. a standard of deferred payment
22. ______ points to the advantages of the advertir’s product over competing products.
A、Primary-demand advertising
B、Comparative advertising
C]Direct-action advertising D、Institutional advertising
23.When a person insures something，the written agreement between the insurer and the insured is called _______.
A. insurance policy
B. claim
C. liability
D. auto insurance
24. A _______ is backed only by the insurer’s promi to pay when the interest and principal are due.
A、bearer bond
B、debenture bond
C、mortgage bond
D、corporate bond
25._______ is stock with first claim on the corporation’s earnings and asts after the claims of bondholders.
A、Preferred stock
B、Stock exchange
C、Common stock
D、Stock certificates
26. In foreign trade，________ is the fastest method of nding money abroad.
A. sight bill
B. international money orders
C. bill of exchange
D. telegraphed transfer
27. _______ is NOT considered as an action that could hurt competition and consumers.
A. Price fixing
B. Deceptive pricing
C. Resale price maintenance
D. Setting target return
28. Marketers can communicate with large numbers of potential customers at the same time by _____.
A. personal lling
B. direct lling
C. mass lling
D. nding leaflets
29. A dishonored bill is ____________.
酸辣肚丝汤
A、one that is not accompanied by shipping documents.
B、one that is not paid on the due date.
C、one that must be paid at sight.
D、one that cannot be cancelled.
30. We can get information about a company’s asts and liabilities from _______.
A、an insurance policy
B、an income statement
C、a balance sheet
D、a bill of exchange
31. ______ promotes the u of a particular brand among competing products.
A. Comparative advertising
B. Brand advertising
C. Primary-demand advertising
D. Institutional advertising
32. ______ will pay a person money when he/she is unable to work.
A. Income insurance
B. Health care insurance
C. Auto insurance
D. Life insurance
33.If the apples in a fruit store look very luscious，and you buy a dozen which actually is out of your expectation，
we can say this action is a kind of ______.
A、reflex buying
B、impul buying
C、neither impul buying nor reflex buying
D、installment buying
34. In a bill of exchange，if it is saying “30 days after sight”，that means the bill can be paid _____.
A. immediately
B. within 30 days after it is drawn.
C. within 30 days after it is prented
D. regardless the date
35. Which of the following does NOT belong to “Marketing Mix”?
A. Placement
B. Product
C. Point-of-sale
D. Promotion
36. As a ________，you are one of the owners of a company.
A.stockholder
B. bondholder
春节自救指南
C. vendor
D. creditor
37. The _______ is reached when the money from the sales of product equals the total costs and expens involved
in producing and marketing it.
