Marketing Strategy
Market gmentation
This cluster plays host to the youth people who income was a middle class group in fast-growing large and cond cities in china。 The average age of young people are 20 to 45. They live in different lifestyles in different industries that follow the international high fashion at any time with the price they able to buy and expect different clothing coordinate with different kind of occasion.
Target market
Zara operates 1520 retail stores in 40 countries。 Zara u geodenograohic gment to focus on young people with 20 to 45 years old， men and women， income is a middle class group, in large cities, enjoy high fashion and interested in new and scarcity things.
In China, zara have operated in Beijing， Shanghai, Guangzhou， Shenzhen, Qingdao, Wuci, Hang Zhou, Nanjing, Tianjin，营销的目的 Dalian and other large cities with 31 stores。 Zara t 西周六艺
up 电脑电源功率计算all stores in places with high—grade， high flow of people and provide different styles of clothing to satisfy customer needs by according to their physical, cultural and climate differences and international high fashion trends。
Zara open stores to target market in china met challenge with management of branch。 Zara operating within the market of “fast fashion” is supported by an extremely strong supply chain management and strong information system engineering however Zara open stores to target market in china met 徒弟打一字challenge水蛭素 with management of branch becau it has not established data— switching plane yet in China.
The potential target markets size is increasing and target customers can buy zara clothing easily than before. Even tough the world wide economic recession is affecting the fashion industry strongly. Nowadays, zara sales are increasing and the profit is predicted to increa in the future years。 According to Business Week Online (2009） Zara has t Asia as a top priority for its expansion， with plans to open stores in countries throughout the region。 This certainly makes n， since Chine apparel re
tail market alone grew by 8。6％ in 2007 to reach a value of $67，700 million. In 2012, the market is expected to gain a value of $96,000 million, which would be an increa of 41.7％ since 2007. China accounts for approximately 32% of the Asian market’s value （Datamonitor 2007）.
郁郁寡欢的意思是什么
Zara plans to expand retail stores in other cities so that zara can be a reachable store. In the future Zara will most likely strive to maintain growth. Furthermore the Group at large will diversify itlf even more and try to become increasingly independence of the European market, by further implementing its Asian expansion strategy.
Zara will plan to open retail store in Zhuhai department store。 Zhuhai has a potential development space becau it has regional advantages that near Xiangang， Macao and other cities of mainland. There are more than 300 clothing enterpris and policy encourages other brand with creative and high-fashion enters into Zhuhai.
Positioning
Strong supply chain management strategy
Implement a customer databa into their system （CRM technology) in order to develop information about their clients tastes in fashion， finding customer value opportunities, suggestions and acquire additional information about them， such as their age, birthday and address。 This would be an efficient system to make customers feel like members of the company， by nding them special promotions on their birthdays and thank them for their business。
Zara as part of the Inditex group has a very strong distribution network. Hence their superior supply chain management enables the retailer to deliver goods within 24 hours of the receipt of order at its European stores and 40 hours at its American and Asian outlets （Tokatli 2008）。 Inditex’s logistics is carried out from distribution centers located in Spain。 Currently the company’s logistic department employes more than 5，000 people and distributed 697 million garments, in the financial year of 2008 (Inditex Group 2008)。
体积单位间的进率This competitive distribution network enables Zara to enhance its operational efficiencies and thus increa its customer satisfaction (Capell 2008）.
暗黑无界Fast fashion strategy
Zara employ about 400 designers to design clothing。 They usually participate in Paris and Milan fashion shows and rearch local and international fashion trend to get high—fashion ideas。 Zara has own factory to manufactory clothing immediately and sale it by its strong channels. Zara fast fashion strategy focus on newness, scarcity， great price and on trend to attract customers。
