BUSINESS MANAGEMENT
Content of table
Introduction…………………………………………………………….3
Overview……………………………………………………………….3
Products………………………………………………………..……….5
Technology……………………………………………………...………7
Competition…………………………………………………………….9
Marketing……………………………………………………………...13
公司合理化建议
Conclusion…………………………………………………边缘型人格..…………15
Reference………………………………………………………………16
Introduction
This report will conclude the history of ; introduce Amazon’s major market and the list of Amazon’s annual data. It demonstrates the Big issue timeline about Amazon since it was built in 1994. We also explained and analyzed the front and back technology and found out Amazon’s main competitors in the online retail. Then we focus on the marketing of the e-commerce, indentified the problem and the marketing shares, gment and market positioning of Amazon.
Overview of Amazon
Amazon is a Fortune 500 American e-commerce company in Seattle, Washington. It is the largest online electronic retailer in America and It is also the leader of e-commerce all over the world. Jeffrey Bezos built Amazon in 1994. Its website was built in 1995. It started as a book retailer, now they expanded their product offerings for international site
s, worldwide network of fulfillment and customer rvice center. Today, Amazon offers everything not just the books. Amazon operate sites in the United Kingdom, Germany, France, Japan, Canada, Italy, and China () and maintain over 40 fulfillment centers around the world which encompass more than 17.5 million square feet. The website are parated but the website model is the same one. Amazon went public in 1997. Its first shareholder Bezos wrote the letter ’s success: “Start with customers and work backwards … Listen to customers, but don’t just listen to customers – also invent on their behalf … Obss over customers.” This policy was backed by a startling business philosophy – Bezos planned on operating at a loss for 4-5 years. It was not until 2001 posted a net profit at a minuscule one-cent per share. Yet, despite its bizarre business strategy, claimed over 1.4 million customers after only two years of being online. Amazon’s revenues are triple tho of its nearest competitor Staples Inc.
Now, 45 million be the customers They buy everything from books to fashion products to jewelry to children toys. It become one of the most famous brand nam
江西粉蒸肉es in the world and garners an estimated 50% of its sales from overas consumers. Amazon surviving the dot-com bust in the late 1990s and early 2000s, Amazon pasd the e-storms and now prosperous in the retail market, challenging vending giants like Wal-Mart and have its own aim. It targets two goals: the new technological innovation and satisfaction of a customer fulfillment. Amazon has steadily grown from a small book retailer into a multinational giant, a king of the internet and international retailer.
税务师报名官网Annual Sales Data | 2009 | 2008 | 2007 | 2006 | 2005 |
Net Sale (billion) | $24.5 | $19.2 | $14.8 | $10.7 | $8.5 |
YoY % chg | 27.9% | 29.2% | 38.5% | 26.2% | 22.7% |
贵族等级Excluding F/X | 28.8% | 28.3% | 34.8% | 26.0% | 23.7% |
| | | | | |
Net sales incread 28% year-over-year to $24.5 billion in 2009. This is 15 times higher than net sales 10 years ago when they were $1.64 billion in 1999. ()
延缓衰老的方法We can e from chart that Amazon’s sales grow in a speed way every year. It demonstrates Amazon has a huge customer group and its customer group increa year by year. But consider with Apple went to the e-book market. It is a big challenge for Amazon. (retailsails, 2010)
Product
When Bezos in 1995, it only sold books on the website. According to the expand, Now Amazon has branched into music, DVD & games, Kindle, electronics, computer& office, home, garden& pets, toys, children& baby, clothes, shoes& watches, hobbies, sports & leisure, beauty, tolls and car. Everything in the normal life you want can buy in Today it is not just a book retailer. It is an e-commerce giant.
It is a improving when Amazon relead Kindle. It changes people’s reading habit. People can u Kindle to read many by this eBook. You do not need to buy one book and just can read this one book. You can buy one Kindle to read any book. It is very convenience. We do not need to carry many books or buy with us.
挂的成语The online retailer, Amazon, has reported a 16% ri in third-quarter profit, as its Kindle e-book reader continues to bolster sales. Amazon made a net profit of $231m (£147m) in the three months to September, up from the $199m it made in the same period a year earlier. 翅
The Kindle launched in the US in 2007. Since going on sale in other countries, including the UK, in 2009, it has become Amazon's fastest-lling and best-lling item. (BBC, 2010)
Amazon launches film studio deal for screenwriters. Amazon says it's getting into the film business in a deal with Hollywood studio Warner Bros. The online retail firm is launching Amazon Studios and is inviting film-makers and screenwriters to submit full-length movies and scripts. (BBC, uk/newsbeat/11795259, 2010)
