Unit1
Lesson1
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McDonald’s Corporation (MCD) is one of the leading fast-food restaurant chains in the world, touching the lives of people every day. As the world’s largest chain of restaurants, it primarily lls hamburgers, chicken, french fries, milkshakes, soft drinks, etc.
The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald. Initially, they just owned a hotdog stand. But after establishing the restaurant they rved around 25 items, which were mostly barbecued. It became a popular and profitable teen hangout.
怅然的意思Their introduction of the “Speed Service System” in 1948 established the principles of the modern fast-food restaurant. The prent corporation dates its founding to the opening of a franchid restaurant by Ray Kroc on April 15, 1955.
In effect, Kroc opened his first and the overall ninth restaurant in Chicago, Illinois, and gave birth to McDonald’s Corporation. In 1958, the restaurant chain sold its 100 millionth hamburger. In 1960, Kroc renamed his company as “McDonald’s Corporation”. In 1961, Kroc convinced the McDonald brothers to ll the business rights to him in the company. Thus he purchad the brothers’ equity for a sum of $2.7million and led to its worldwide expansion.
As McDonald’s expands successfully into many international markets, the company became a symbol of globalization and the spread of the American way of life. Its prominence also made it a frequent subject of public debates about obesity, corporate ethics and consumer responsibility.
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Tanya: It’s the fast food chain with the iconic golden arches that have been spotted all over the world. Yes, we are talking about McDonald’s. But did you know McDonald’s, year after year, is voted one of the best places to work? We’re looking today at this all-America
李全生n company and what we can learn from its success. We’re joined by Paul Facella, author of the book, Everything I Know About Business, I Learned At McDonald’s: The Seven Leadership Principles That Drive Breakout Success. Paul was a former McDonald’s executive who has the behind-the-scenes story on the world’s most successful restaurant organization. Hi there, Paul. Thanks for joining us.
Paul: Thank you, Tanya. Nice to be here.
Tanya: 活期一本通Now, while you no longer work for McDonald’s, I understand that the company has had a huge impact on your life. Tell us why you decided to write a book on business lessons that you learned from a fast food chain.徐志摩的诗歌>孔庙旅游攻略
剖析自己Paul: Sure. Well, not only mylf but literally hundreds of thousands of people that went to the McDonald’s system and were guided by a lot of the principles. When I left McDonald’s, I went into consulting and, and one of the surpris I had was many of the organizations, both large and small, was the fact that some of the basic principles, some of the foundations that good organizations need to be successful, weren’t there. And I was constantly being asked about, “Well, tell me how you did in McDonald’s”. And my thin
king was, “Gee, I’ll write a book about it and help my client ba and I’ll be able to help them move forward with it.” So that was the thinking behind it.
Tanya: Well, we’re gonna get into some of tho crets of success. I wanna start by asking you, you know, obviously a lot of people know McDonald’s for their burgers and Big Macs. But, I’m sure a lot people will be surprid to know that it has one of the highest corporate employee retention rates of any company, I mean people assume, fast food chain, people just want to get in and get out. What makes McDonald’s so successful?
Paul: I think, I think there’s a number of factors, but I think the retention piece is about McDonald’s, when you work, there it’s really about a meritocracy. It is about advancement that is bad on achievement. And from the first crew person moving in all the way up to store manager, all the way up to the prent CEO, Jim Skinner, who was a crew person 35 years ago and moved into, after 35 years, moved into the CEO ranks. So it’s always been a progression of opportunity for people, and I think that's one of the great things that keeps folks there. Every CEO has gone through the ranks.
演讲提纲Tanya: Is there any crossover from tho who work on the rver side to the executive side, or you have to go back to school for that?
Paul: Oh, no, all the time, I mean, I started as a 16-year-old crew person. Mike Quinlan, who’s a CEO for 14 years started in the mail room, so there’s plenty of crossover.
