UNIT 1 McDonald’s Business Model: The Three-legged Stool
Lesson 1 audio Script
McDonald’s Corporation (MCD) is one of the leading fast-food restaurant chains in the world, touching the lives of people every day. As the world’s largest chain of restaurants, it primarily lls hamburgers, chicken, french fries, milkshakes, soft drinks, etc.
电商运营The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald. Initially, they just owned a hotdog stand. But after establishing the restaurant they rved around 25 items, which were mostly barbecued. It became a popular and profitable teen hangout.
Their introduction of the “Speed Service System” in 1948 established the principles of the modern fast-food restaurant. The prent corporation dates its founding to the opening of a franchid restaurant by Ray Kroc on April 15, 1955.
In effect, Kroc opened his first and the overall ninth restaurant in Chicago, Illinois, and gave
birth to McDonald’s Corporation. In 1958, the restaurant chain sold its 100 millionth hamburger. In 1960, Kroc renamed his company as “McDonald’s Corporation”. In 1961, Kroc convinced the McDonald brothers to ll the business rights to him in the company. Thus he purchad the brothers’ equity for a sum of $2.7million and led to its worldwide expansion.组织生活会整改
As McDonald’s expands successfully into many international markets, the company became a symbol of globalization and the spread of the American way of life. Its prominence also made it a frequent subject of public debates about obesity, corporate ethics and consumer responsibility.
Lesson 1 video Script
Tanya: It’s the fast food chain with the iconic golden arches that have been spotted all over the world. Yes, we are talking about McDonald’s. But did you know McDonald’s, year after year, is voted one of the best places to work? We’re looking today at this all-American company and what we can learn from its success. We’re joined by Paul Facella,
author of the book, Everything I Know About Business, I Learned At McDonald’s: The Seven Leadership Principles That Drive Breakout Success. Paul was a former McDonald’s executive who has the behind-the-scenes story on the world’s most successful restaurant organization. Hi there, Paul. Thanks for joining us.
Paul: Thank you, Tanya. Nice to be here.
大班早操
Tanya: Now, while you no longer work for McDonald’s, I understand that the company has had a huge impact on your life. Tell us why you decided to write a book on business lessons that you learned from a fast food chain.
Paul: Sure. Well, not only mylf but literally hundreds of thousands of people that went to the McDonald’s system and were guided by a lot of the principles. When I left McDonald’s, I went into consulting and, and one of the surpris I had was many of the organizations, both large and small, was the fact that some of the basic principles, some of the foundations that good organizations need to be successful, weren’t there. And I was constantly being asked about, “Well, tell me how you did in McDonald’s”. And my thin施工现场管理
king was, “Gee, I’ll write a book about it and help my client ba and I’ll be able to help them move forward with it.” So that was the thinking behind it.
国防教育课件Tanya: Well, we’re gonna get into some of tho crets of success. I wanna start by asking you, you know, obviously a lot of people know McDonald’s for their burgers and Big Macs. But, I’m sure a lot people will be surprid to know that it has one of the highest corporate employee retention rates of any company, I mean people assume, fast food chain, people just want to get in and get out. What makes McDonald’s so successful?
Paul: I think, I think there’s a number of factors, but I think the retention piece is about McDonald’s, when you work, there it’s really about a meritocracy. It is about advancement that is bad on achievement. And from the first crew person moving in all the way up to store manager, all the way up to the prent CEO, Jim Skinner, who was a crew person 35 years ago and moved into, after 35 years, moved into the CEO ranks. So it’s always been a progression of opportunity for people, and I think that's one of the great things that keeps folks there. Every CEO has gone through the ranks.
我的骄傲Tanya: Is there any crossover from tho who work on the rver side to the executive side, or you have to go back to school for that?
英语学习Paul: Oh, no, all the time, I mean, I started as a 16-year-old crew person. Mike Quinlan, who’s a CEO for 14 years started in the mail room, so there’s plenty of crossover.
Lesson 2 audio Script
Since tting up the first McDonald’s in China, the Western restaurant chain has been expanding steadily and successfully. So far, other than the home market – the United States – China is the No. 1 growth market for McDonald’s, with over 1000 restaurants and over 60,000 employees.
China also reprents one third of all capital expenditures in the Asia-Pacific, Middle East and Africa region, where the fast-food giant is in 37 markets. According to Skinner, vice-chairman and CEO of this world’s largest fast-food company, “We’ve been steadily growing with China for the past 20 years and are very excited for what the future holds,” he says.
