Job Description 工作职责描述 |
Designation： 职 位: | Director of Sales and Marketing 市场及营销总监 | | |
Department： 所属部门: | Sales and Marketing 市场营销部 | | |
Reports To： 报 告: | General Manager总经理/ Deputy General Manager 副总经理 |
Effective Date： 有效日期: 艳色乡村 | From Starting Date 开始工作日起 |
Purpo： 目 标: | To achieve Hotel revenue and profit goals by developing and implementing revenue generation strategies to increa product awareness and Hotel sales. 实现酒店的收入和利润目标和发展，贯彻实施酒店创收策略来提高酒店产品知名度和销量。 |
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CONSTITUENTS成分
▪Guests.客人。
▪Employees.员工。
▪Vendors.销售商。
INDICATORS OF SUCCESS
成功的指标
▪Achievement of customer satisfaction and loyalty goals.
成就客户满意度和忠诚度的目标。
儿时游戏
▪Achievement of financial goals.
实现财务目标。
▪Achievement of revenue and market share goals.
实现收入和市场份额目标。
AREAS OF RESPONSIBILITY
领域的责任
Participates in the development and implementation of business strategies for the Hotel which are aligned with Brand’s overall mission, vision values and strategies.
参与企业战略的制定和实施酒店与品牌的总体任务,价值观和战略愿景。
▪Develops and implements revenue generation strategies that support achievement of the Hotel’s financial goals.
开发和实现创收策略,支持酒店的财务目标的实现。
▪Monitors hotel performance and forecast regularly and adjusts strategies as required.
监控酒店定期性能和预测和调整策略。
▪Develops the annual hotel budget in conjunction with the Executive Team and in line with Corporate Budget Instructions.
发展酒店年度预算与管理团队和符合公司预算说明。
Achieves market share and revenue goals
达到市场份额和收入目标
▪Implementation of revenue generation strategies designed to maximi revenue and yield.
实现创收策略旨在最大化收入和收益。
▪Drive WRS delivery by working with Rervation Services to market the Hotel appropriately and ensure current cost structures are reflected in the databa.
驱动采用交付通过使用适当的市场酒店预订服务,牛骨确保目前的成本结构是反映在数据库中。
▪Creates and implements marketing strategies which are designed to increa awareness in the local market.
创建和实施营销策略,旨在提高认识的当地市场。
▪Maintains a high level of awareness of hotel competitor t performance and local market opportunities.
保持的高度认识酒店竞争对手设置性能和当地市场的机会。
▪Leverages all brand marketing support opportunities.
利用所有品牌营销支持的机会。
Maximis productivity by ensuring that sold business is aligned with the Hotel’s revenue optimization strategies
最大化生产力,确保销售业务与酒店的收入优化策略
▪Review of all business opportunities to ensure profitability levels are acceptable.
审查所有的商业机会,以确保盈利能力水平是可以接受的。
▪Designs and propos programs which meet customer needs and drive demand.
设计并提出了程序,满足客户需求和驱动需求。
▪Develops and implements annual sales & marketing goals which are aligned with the hotel’s overall revenue goal.
发展和实现年度销售&市场营销目标与酒店的整体营收目标。
▪Monitors productivity and revenue goals for each department team member by tracking results.
通过跟进结果监督生产力和收入目标的完成情况并加强各部门团队成员的配合。
▪Implement weekly and monthly sales and “revenue meeting”.
实施召开每周和每月的销售和“收入会议”。
Management of Sales & Marketing P&L
管理销售 & 市场损益
▪Prepare the annual operating budget for Sales and Marketing.
准备年度市场和销售预算。
▪Recommends any items to be included in the capital budget and ensure adherence with the approved budget.
建议所有项目包括在资本预算,经批准的预算,并确保遵守。
▪Monitors actual versus budgeted expens and takes corrective action where required.
监控实际与预算费用,并在必要时采取纠正行动。
Develops and implements strategies and practices which support employee engagement
开发和实现策略和实践支持员工参与
∙Recruits and lects qualified candidates.
员工和选择合格的候选人。
∙某某歌词Provides employees with the orientation and training needed to understand expectations and perform job responsibilities.严肃执纪问责
为员工提供了方向和培训需要了解期望和执行工作职责。
∙Communicates performance expectations and provides employees with on-going feedback.
沟通业绩预期,并为员工提供持续的反馈。
∙Provides employees with coaching and counling as needed to achieve performance objectives and reach their fullest potential.
三大营养物质为员工提供培训和咨询服务,以实现性能目标和充分发挥他们的潜力。
∙Drives employee engagement through the creation and implementation of departmental action plans.
通过创建和实施部门的行动计划驱动员工敬业度。
Adheres hotel policies and procedures
坚持酒店政策和程序
▪Ensure thorough understanding and revision of department policies and procedures are undertaken and followed by all existing and new department team members.
确保全面理解和修订部门政策和程序进行,其次是所有现有的和新部门的团队成员。
▪wap是什么Ensure thorough understanding of Sales and Marketing programs.
确保全面理解所有销售和营销计划。甘蓝炒粉
▪Keep immediate Manager fully informed of all problems or unusual matters of significance.
使直接领导充分了解所有问题或不同寻常的重要意义。
▪Maintains a high standard of personal grooming at all times in order to reprent the Hotel and Company in a professional manner.
