SingMyRing
NameTones by SingMyRing (entertainment)
March, 31st 2010
Background
SingMyRing is a UK bad company established in 2010. The
company specializes in developing Iphone apps, producing 3 for
the iTunes App Store. The company relead two apps on the
App Store in the Entertainment category. The app NameTones by
SingMyRing was relead on March 29th in the Entertainment
Category. The app didn't have any App Store reviews, no
mentions on review websites, no blogger reviews, the description
wasn't compelling enough, there was no App Store SEO analysis
关于春节的春联and the app was not generating the expecting number of sales.
Challenge
Being new to the App Store, the client lacked experience in marketing new apps on the App Store. The client also had to contend with an array of competitive apps, bad on similar principles.
Solution
The client cho our Ba Marketing&PR package. ComboApp Marketing&PR rvices generated 5 free positive reviews, wrote a new app description according to App Store rules, created targeted keywords, optimized App Store SEO and created and distributed a press relea which was published in more than 200 tech resources.
Results
NameTones was distributed to the media resources and was covered by entertainment related online media news and review sites, generating over 10,000 vies and 21 trackbacks. This exposure helped the app, as it was subquently discusd on numerous tech forums and generated buzz on twitter.
NYFX, Inc
Whoodl by NYFX, Inc (social networking)
April, 13th 2010
Background
INYFX , bad in Colorado Springs, is an App Developer for the
iPhone, iPad, and iPod touch. Their latest app, Whoodl, allows
urs to save and recall anyone's name instantly, elevating them
in business circles and allowing them to avoid awkward social
situations.
Challenge
Whoodl has had 3 updates since its relea and was falling from
the Top list in the Social Networking category. The app had
begun losing its position and wasn't generating enough sales as it had in the past.
Solution
ComboApp Marketing&PR rvices provided the client with a full range of iPhone App marketing activities from our Ba Package. It included: a revid App description, creation of targeted keywords and the drafting and distribution of a press relea to spread the word about Whoodl.
Results
The App climbed to the 20th position in the iPad Social Networking category and currently maintains the 30th ranking. Whoodl has been lected as a "New & Noteworthy" and "What's hot" app on Apple's iTunes App Store. App sales jumped to 20x their previous number after the campaign was launched.
We now have an ongoing relationship with the client, customizing additional marketing rvices to fit their needs.
Testimonials
"I think you did a great job. You got us out there. I couldn't be happier, thank you" - Ted Rubley, NYFX President.
文字图片励志
2
Sascha Modersitzki
Cafe World Notification (games)
April, 23rd 2010
Background
Independent app developer Sascha Modersitzki from Bangkok,
Thailand , relead Cafe World Notification on the AppStore for
the iPhone and iPod touch on April 21st in the Games category.
The app allows urs of the popular Facebook game Cafe World
to optimize their gaming experience by tting notifications for
game-related events.The client has previously relead 3 apps in
the AppStore. Cafe World had no App Store reviews and there
were no mentions of the app on blogs and review websites.
好看的悬疑片
Challenge
The client needed to create awareness for his app and lead potential customers, who play the highly popular game on Facebook, to the app.
Solution
人员调配
The client utilized our Ba package, which included a revid App Store description, creation of targeted keywords, optimized App Store SEO and the drafting and distribution of a targeted press relea. ComboApp Marketing&PR rvices also generated 5 free positive reviews on the iTunes store.
Results
The press relea received over 20,000 views and generated over 1000 direct sales leads. The app was covered by iPhone Life magazine as well as over 20 gaming and media related news and review sites.
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实习单位审核意见
张思川
Appwill Inc.
iWallpapers - Fantastic Wallpaper & Background
(entertainment)
May, 12th 2010
Background
Appwill Inc., makers of entertaining apps for the iPhone and iPod
Touch, relead iWallpapers Free on the iTunes App Store. The
app has had 9 updates with the most recent on May 12th. The
current version had only one review, no mentions on review
websites, no blogger reviews and the description was not
correctly formatted or compelling enough to attract customers.
Challenge
The client wanted to bring more publicity to the free app and to
position the company as an experienced developer of high-quality apps.
Solution
The client ud our Ba package. This included: detailed AppStore SEO containing a new description created according to the AppStore rules, the targeted keywords were generated and a new optimized app name was generated by help of our SEO team. ComboApp Marketing&PR created and distributed a press relea which was published in more than 200 resources and brought more publicity to the app.
Results
The press relea was distributed to over 200 news and tech-related sites where it generated over 10,000 views, 22 trackbacks and over 1000 links to their app's App Store page. iWallpapers was covered by entertainment related online media news and review sites. The app appeared on tech forums and was widely mentioned on Twitter.
4
Xin Science Technology Co., Ltd
Magic Multilingual Dictionary (reference)
May, 17th 2010
舌尖上的美食
Background
Xin Science Technology Co., Ltd. is a leading o ff shore web &
software development solution provider, well-established in
Shenyang, China, international company.
The company specializes in Web Development, iPhone Application
Development, and Custom Software Development. The app Magic
Multilingual Dictionary was relead on the AppStore on February
19th, 2010.
The app didn't have the enough amount of reviews and it needed to
be spread to the media resources in the web. The new version was compatible with iPad.
Challenge
The dictionary had a great success only on the Korean market and the main goal was to attract the US market consumers and increa sales, by spreading the press relea about the updated app.
宏志生Solution
ComboApp Marketing&PR group started the Ba package project on client's demand. The app description was created for the US market accordingly to the AppStore rules, the AppStore SEO team generated the best targeted keywords and propod the alternative app name which should had work together with keywords for achieving the highest ranking in the arch results. However the client
cho to change only the description and keywords. The press relea about the Magic Multilingual Dictionary was nt to the main media resources in the web in order to attract more attention to the app of the dedicated customers. The 5 positive reviews by independent writers helped to rai the rating on the appStore.
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