Unit 5 Advertising
Lesson 17 Dialogue
Aims and demands:
1. Develop the Ss listening ability and let the Ss know how to express one’s opinion
2. Language points:
Express one’s satisfaction with, for one thing , for another thing , bring in, if any
Procedure:
Step 1. Prentation
1. Where can you find advertiments?
2. Why do companies adverti?
3. Do you watch advertiments on TV?
4. Which are your favourite advertiments?
Step 2. Reading
Read the dialogue silently and find out the answer to the question:
Who ideas for advertising programme are the best? (Bob’s)
Step 3 . Listening全身浮肿
Choo the correct answers: (3A Unit 5 --- Lesson 17) BCABD
1. How many people are having a discussion about a future advertising programme?
A. three B. four C. five D. two
2. what company will they produce an advertiment for?
A. IBM B. Great Wall C. Legend D. HP
3. Bob says he can’t agree with _____.
A. “D” B. “C” C. “A” D. “D” and “ C”
4. Who do they ask about this machine?
A. llers B. urs C. Bob D. the company
5. How can they get to know who are using the computers?
A. ask the urs B. ask the pasrs-by C. go out and arch D. ask the company
车祸现场照片Step 4. Dialogue
After listening to the tape, answer the questions .
1. What are they doing?
They are discussing a future advertising programme.
2. What kind of advertiment do they plan to do?
They plan to produce an advertiment for this famous computer which is supplied by …
3. What’s Bob’s opinion/ idea?
To collect comments from cretaries and typists…
4. Why does he think it would be a good idea to do that?
They can express their satisfaction with the product.
5. But does C agree with him (Bob)? No.
6. What’s D’s opinion? Does D agree with B? Yes.
We should have a picture of the computer and five a description of the product.
7. But does Bob agree with him (D)? Why?
Becau it is not a good way of persuading people to buy it.
8. How does Bob suggest producing the advertiment ?
Photograph them using it.
Put their comments at the top of the advertiment in big print.
Bring in some humour .
9. Do you think D is very satisfied with B’s idea? Why ?
Becau he thinks it takes a long time to carry out interviews .
10. Does A agree with B or D? How do you know?
A agrees with B.
He’ll ask the company for a list of recent customers.
Step 4. Language points
氨法脱硫1. Any ideas?
Have you got any ideas?
2. express one’s satisfaction with sth. 对。。。表示满意
3. be satisfied with 对。。。表示满意
express onelf 表达自己
老师对实验的结果表示满意。
The teacher expresd his satisfaction with the result for(of ) the experiment.
他们对大会的各项准备工作表示满意。
They expresd their satisfaction with the preparations for the conference.
老师对我对她的回答感到满意。
The teacher expresd her satisfaction at my answer to her question.
4. For one thing , for another thing.
Make up ntences,…..
I went to Beijing, for one thing I had never been there, for another thing it is really a beautiful place.
Is
I don’t want to go to America, for one thing , I have no money, for another thing, I have no time.
5. bring in 引进， 带来， 插进
In old China , a lot of words were brought in from some foreign countries. (oil, umbrella, cloth…)
He intends to bring in some reform.
They bring in a new fashion.（
Step 5. Workbook
Homework
Prepare the text
Unit 5 Lesson 18 Advertising
Aims and demands:
1. Develop the Ss’ reading ability and let the Ss have a good understanding of the text.
2. Grasp the following expressions赖利
环境观
Hand in hand, be popular with, again and again, would say, think up
Also prent will be…… try…out…
Procedure
Step 1. Warming-up
红楼梦观后感1. Where can you find the advertiments ?
2. Do you think they will spend a lot of money on ad?
3. Why do they spend a lot of money on ad? Do you think it is necessary ? Does it make the products cheaper or expensive?
4. Then what’s the advantage of advertising?
Step 2. Fast reading
Read the text quickly and find the answers to the two questions:
1. It makes a product cheaper.
2. Five people.
火灾危险等级Step 3. Careful reading
1. Read the first paragraph and tell the main idea of the paragraph.
Why is advertising so popular?
Advertising increas products sales. Therefore advertising makes a product cheaper ins
tead of more expensive.
2. Read the cond paragraph and tell the main idea.
清明古诗
What can you adverti? And how can you adverti?
