IELTS Advertising Vocabulary
Topic Vocabulary >> Lesson 20: Advertising
Part 1-style questions
Examiner: Are there any TV channels in your country that don’t have adverts?
Loraine: No … they’re all commercial channels and show adverts all day long … too many really … and there’s also a lot of product placement going on … especially in soap operas where they place an item just behind the actors.
Examiner: Do you enjoy watching adverts on TV?
Karin: No … not really … I hate commercial breaks during a film … it really spoils the flow … and during prime time viewing they em to squeeze even more ads in than usual … 跑分最高的手机celebrity endorments also get on my nerves … everyone knows they’re only doing it becau they’re getting paid.
Examiner: What are the best ways for ordinary people to adverti something they want to
ll in your country?
Marianne: The simplest way is to place an advert in something like the classified ads ction of a local paper … or there’s the Internet of cour … there are lots of sites like eBay where you can buy and ll things online.
Part 2-style task
Describe an advert you once saw that was very effective. You should say
∙where this advert appeared
∙when you saw it
胆结石排石方法∙what it was advertising
犁怎么组词and say why you thought it was so effective.
Max: OK … well this was about 4 years ago … I was looking for some software to create videos … one day I got an email from a mailing list I’d signed up to … there was a link in
it to a press relea … a company had written something about a new product that was similar to what I was looking for … at the end of the press relea there was a link to the sales page … I hadn’t heard of the company but I was interested and clicked the link to the ad …. what caught my attention immediately were the number of testimonials from people who had bought the software … I think testimonials are like the online equivalent of word of mouth advertising and are really persuasive … anyway … when I got to the bottom of the page there was a great big call to action button inviting me to buy … I was totally persuaded and ended up making a purcha … what made it so effective I think was the power of tho testimonials … they’d been written by people very much like me … they’d had a need and the software had obviously turned out to be just what they were looking for … when you think that this was a newish company they wouldn’t have had any brand awareness at all … they probably wouldn’t have had much of a budget for advertising … obviously you wouldn’t adverti a product like this through the mass media on TV … they probably didn’t even have an advertising agency to support them …and yet they’d managed to create a great deal of brand loyalty from previous customers … I think that was really effective.
旧五代史
Part 3-style questions
Examiner: What is it that makes an advert effective?
Spencer: Well … when a company launches a product they have to consider the Internet … especially how it can be ud to spread the word on social media … so in this context a video that goes viral is probably the most effective type of advert you could make.
Examiner: What are the advantages to companies of advertising on the Internet rather than TV?
Stelios: I’d imagine the main advantage is you can reach your target audience much more effectively … if you bring out a niche product for example … or you have a tight advertising budget … you can adverti on particular sites that the people you want to reach visit … that’s not something you can do on TV.
Examiner: What things do advertising companies do that might give it a bad name?二年级造句大全
Raol: For me the most irritating is cold calling … we must get two or three of the every
day at work … then there’s junk mail that gets posted through the letterbox … and of cour the online equivalent of this … spam emails … I think it’s this kind of advertising that tends to annoy people.
Definitions
∙advertising agency: a company that creates adverts for other companies
∙advertising budget: the amount of money a company decides to spend on advertising
∙brand awareness祝福你: how well people know a particular brand
泼水节的传说∙brand loyalty: the degree to which people continue to buy from the same brand or company
∙buy and ll: often ud to refer to the buying and lling of items between individuals
∙call to action: something that encourages someone to take a particular action, such as making a purcha or clicking a link on a website
∙celebrity endorment: to have a well-known person promote a product
∙classified ads: small advertiments often put in a newspaper or magazine by individuals
∙to cold call: to call someone with the aim of lling something without them asking you to do so
∙commercial break: the short period during TV programmes when advertiments are shown
∙commercial channel: TV channels that make money from showing advertiments
∙to go viral: to quickly become extremely popular on the Internet through social media
∙junk mail: unwanted promotional leaflets and letters
∙to launch a product: to introduce a new product
∙mailing list睡觉头朝西: a list of names and contact details ud by a company to nd information and advertiments
∙mass media: large media outlets like TV, newspapers and magazines
∙niche product: a product that is aimed at a distinct group of people
∙to place an advert: to put an advert somewhere
∙press relea: something written by a company for newspapers and magazines and websites to share and publish
∙prime time: the time during the viewing schedule when most people watch TV or listen to a broadcast
∙product placement: to adverti a product by using it as a prop in a TV show or film
