新媒体是在新技术支撑体系下出现的媒体形态，如数字杂志、数字报纸等。相对于传统意义上的媒体，新媒体被形象地称为“第五媒体”。飞机随身行李
Under the new media is a new technical support system in the emerging media form, such as digital magazine, digital newspapers, etc. Compared with the traditional n of the media, new media is vividly called the \"fifth media\".
当今社会，互联网已经成为科学技术创新的新手段、经济产业转型的新引擎、政治有序参与的新渠道、社会公共服务的新平台、大众文化转播的新途径、人们生活娱乐的新空间，成为推动经济、社会、文化、社会全面发展的巨大力量。新媒体的迅猛发展是当今信息社会的一个重要特征，它不仅给人类社会经济生活带来巨大改变，也冲击着人们的思想观念和思维方式，悄然改变着人们的工作方式和生活方式，人们时刻处于新媒体的包围之中，新媒体带给人类社会的影响无疑是深刻的和深远的。因此要加强公务员的能力建设，必须提高公务员运用新媒体的能力。
In today's society, the Internet has become the new ways of innovation of science and technology, economy, industrial transformation of the new engine, the orderly political partic ipation in new channel, the social public rvice of the new platform, new ways of broadcast of the mass culture, people's life entertainment new space, become to promote economic, social, cultural, social comprehensive develo
pment of great strength. The rapid development of new media is an important feature of today's information society, it is not only to human society and economic life bring great change, also impact on people's ideology and way of thinking, changing the way people work and lifestyle, people are surrounded by moment in new media, new media brings to the human society is profound and far-reaching influence. So in order to strengthen the ability construction of civil rvants, must improve the ability of civil rvants to u new media.
一、新媒体的特征
A, the characteristics of the new media
新媒体的发展是未来媒体发展的新趋势，新媒体技术的诞生是人们将平面媒体信息获取的枯燥性、延迟性、非互动性等不足的方面加以整合，运用数字技术、无线技术和互联网技术，改善受众群体对于信息量冗杂以及信息质量残损的劣势，使得信息在保证量的基础上能够让使多个受众群体得到及时的沟通交流反馈。根据学术界现有的研究成果，结合传播学的特点，笔者认为新媒体有以下几个特征。
The development of new media is the new trend of future media development, the birth of new media technologies are boring of media access to information on the plane, delay, non interactive integration, lack of aspects, such as u of digital technology, wireless technology and Internet techn
ology, improve the audience for the tedious amount of information and information quality of the disadvantage of damaged, make the information on the basis of the guarantee amount can make multiple audience get timely communication feedback. According to the existing academic rearch results, combining with the characteristics of communication studies, the author thinks that new media has the following veral characteristics.
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一是信息的交互性和即时性。传统媒体的信息传播呈单向线性，信息反馈比较慢，交互性差；而新媒体的传播者和接受者的交流是双向互动的，参与的双方在信息交流过程中都拥有控制权。交互性还体现在对传统信息形成过程的颠覆性方面。传统媒体从信息的采集、编辑到最终面对公众，都有一套严格的流程，由“把关人”和“总把关人”进行管控，受众在这个过程中基本上是无法参与的，而互联网和移动网络的普及以及低廉的价格，又为传统意义上的受众提供了廉价的传播渠道，任何拥有互联网和移动网络终端设备的个人既可以接收信息也可以发布信息，实现了真正意义上的双向互动交流，此外参与者可以依据自己的需要和喜好有选择地交流信息。一般来说，传统媒体都有出版或播出的固定周期，而新媒体则实现了即时传播。
One is the interactivity and real-time information. Traditional media of information communication is o复方大青叶
ne-way linear, slow information feedback and interactivity is poor; And new media communication is a two-way interaction, communicators and recipients participating both in the process of information exchange control. Interactivity is embodied in the traditional information disruptive aspects of the formation process. Traditional media from information's collecting, editing, to finally face the public, has a strict process, the \"gatekeepers\" and \"gatekeeper\" regulation, the audience in the process are basically unable to participate in, and the popularity of the Internet and mobile networks and low price, and provide the cheap in the traditional n of the audience communication channels, and any person has the Internet and mobile network terminal equipment can not only receive information can relea information, to achieve a real n of two-way interactive communication, and participants can lectively according to their own needs and preferences to exchange information. In general, traditional media have published or broadcast fixed cycle, while new media has realized the real-time transmission.
二是信息的海量、开放性。传统媒体基于版面和播出时间等客观条件的限制，容量有限。但限制新媒体的容量的因素仅仅是计算机的存储空间和网络的带宽——它们都很容易千万倍地扩大。从理论上讲，只要满足计算条件，一个新媒体中心即可满足全世界的信息存储和交流的需要。互联网和移动网络将世界上分散的计算机和计算机网络连接起来，每台接收终端都可以接受网络中包含的所有信息，
中网科技这些信息形成了一个巨大的数据库，并且这个数据库每时每刻都在增加新的数据和资料，因此新媒体的信息从某种意义上说可以达到无限量。新媒体利用连接全球电脑的互联网和通讯卫星打破了传统媒体所受的地域限制和受严格控制的局面。人们可以通过QQ、社区论坛、博客、微博等各种方式进行交流，可以没有疆界、随时随地传播信息。
Second, the huge amounts of information, openness. The traditional media broadcast bad on space and time the limitation of objective conditions, such as limited capacity. But restricting factors of the capacity of the new media is just computer storage space and network bandwidth of ten million times - they are easy to expand. Theoretically, as long as meet the calculation conditions, a new media center can meet the needs of information storage and communication all over the world. Internet and mobile network spread in the world of computers and computer network, each receiving terminal can accept network contains all the information, the information has created a huge databa, and the databa are increasing all the time the new data
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窗花福字
and information, so in a n of new media information can achieve unlimited. Bad on connection global computer of Internet and new media communications satellites have broken the tr
aditional media by the regional limits and the strict control of the situation. People can through QQ, community BBS, blog, microblog, etc all kinds of ways to communicate, can be no borders and spread information anytime and anywhere.
浪漫的故事三是信息的个性化与小众性。由于技术的局限，以往所有的媒体几乎都是大众化的。而新媒体却可以做到让个人利用各种搜索检索工具在各类数据库中获取个性信息。受众可以自由选择接收时间和地点，可以在无限的节目信息中，根据自己需要选择节目。此外，现在广泛流行的微博、博客、播客也很好地体现了新媒体的个性化。在数字加网络的新媒体时代，任何一个人通过互联网、手机等都可以随时进行信息沟通，甚至成为传统媒体的重要信息来源。传统的、倾向于无差异的普遍的广大受众，开始分割为兴趣相投的或者利害相关的“小众”，受众在“小众”的范围内既是信息的接受者，也可能是信息的传播者和讨论者。
Three is the personalized information and niche. Due to technical limitations, in the past almost all the media are popular. But new media can let people u a variety of arch retrieval tools in all kinds of personal information in the databa. Audience can choo accept time and place, can be in the infinite program information, according to their own need to choo. In addition, now widely popular microblogs, blogs, podcasts, and embodies the personalization of new media. In the digital network era of new media, any one is through the Internet, mobile phone can at any time to commun
icate information, and even become the important information source of traditional media. Traditional, tend to be no difference of common broad audience, began to split for interests or the interests related \"niche\", the audience within the scope of the \"niche\" is not only the information receiver, can also be a disminator of information and the discussant.
四是多媒体复合性。在已有的大众媒体中，按照传播形态的不同，可以划分为报纸、杂志、广播、电视等。而网络和数字技术所能提供的可能性使主要的传播载体，如网络、数字电视、手机等都既能进行文字的传播，同时又能进行视频和声音的传播，并且还能把文字、视频、声音存储下来，为受众提供闲暇时的信息消费。新媒体是多种传播形式复合的媒体。
Fourth, multimedia compound. In the mass media has, according to the communication form is different, can be divided into newspaper, magazine, radio, television, etc. Network and digital technology can provide the possibility of main transmission of the carrier, such as network, digital TV, mobile phone can do word spread, at the same time can video and voice transmission, and also can store text, video, sound, provide audiences with information consumption in his spare time. New media is a variety of transmission form composite media.
二、新媒体给行政管理带来的影响
Second, the influence of new media brings to the administrative management
新媒体正在悄悄改变我们的世界，不断冲击着传统的生活方式和思维方式。以网络为代表的新媒体培养了人们的平等观念，淡化了地位和身份意识；崇尚多元，排斥单一；强调创新，方便快捷。当然，新媒体也会带来的一些负面影响。如虚假信息，消极文化等。这种传
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播形态的变化对传统的从政手段提出了挑战。过去，我们发挥传统媒体在公共管理中的作用，主要侧重于以行政指令的方式。也就是说，媒体是可控的。随着媒体市场竞争的加剧，一些新兴媒体呈现出结构多元化、隶属关系复杂化的特点，我们无法再像以前那样进行指令式管理。
New media are quietly changing our world, and continuously through the traditional way of life and the way of thinking. Reprented by the network new media to cultivate people's equality, played down the role and identity consciousness; Advocating pluralistic, exclude a single; Emphasis on innovation, fast and convenient. Of cour, some of the new media will bring negative effects. Such as fal information, negative culture and so on. This kind of communication form changes have challenged the traditional politics means. In the past, we played the role of traditional media in public management, and mainly focud on in the form of administrative instruction. That is to say, the med
ia is controlled. As media market competition, some new media prents diversity, the characteristics of the subordinate relations complicated structure, we can't manage the order type as before.
新媒体改变了话语权的配置。互联网依靠技术和传播特点打破了横亘在传受双方之间的藩篱。传统媒体“你听我说”的格局被打破，转变为“大家都在说”。自媒体、“草根”媒体等网络概念不断出现，推动着传媒进入大众唱主角的时代；这意味着受众在接收信息时的主动性和消费偏好变得日益重要，公众的话语权实现了空前的普及，社会各阶层都已经习惯于在网络上表达个人观点。一些社会事件一旦上网曝光，网络舆论就成为事件发展的最重要推手。在新媒体传播中，传统意义上的人际传播和大众传播的界限已经模糊化，因为它既包含了点对点的人际传播，也包含了点对面的大众传播，而且可以相互转化。
加油朋友New media changed the configuration of voice. Rely on Internet technology and the spread characteristic to break the barriers that stand in between by. Traditional media \"you listen to me,\" the pattern is broken, change to \", \"everybody said. Since the media, the media such as network concept of \"grassroots\" appear constantly, promote the media has entered the age of mass sing leading role; This means that the audience in the initiative and the consumption preference in receiving the information is becoming increasingly important, public discour to achieve an unprecedented popularity, social strata have been ud to express personal opinion on the Internet.
琳五行属什么
Once the Internet exposure some social events, network public opinion became the most important event in the development of driving force. In the new media, in the traditional n of the interpersonal communication and mass communication lines have blurred, becau it includes both the human-to-human transmission of point to point, also contain some opposite of mass communication, and can convert each other.
