新征程新起点Whether The Traditional Department Stores Will Become “A Disappearing Industry A Disappearing Industry””?
文化传承的意义As is shown by the data, the overall size of China the overall size of China’’s e-commerce market in 2011 reached 7 trillion yuan, a year-on-year growth of 46.4%. The achievements of electricity marketing po a great challenge to the market share of traditional department store industry industry. More and . More and more people are shopping online. And under no large range variations of demand for the short term, that means the corresponding department stores are alienating customers. According to the insiders, the categories with falling sales in department store industry in recent years is just the ones convenient to buy online, such as appliances, IT products and textiles, and even luxuries.
演讲稿六年级Meanwhile, some traditional department stores are faced up with the embarrassment of becoming “dressing rooms rooms””北京的文化
of electricity suppliers. Many people go to the stores to decide on the style and size of clothes and other items, and then purcha at the online payment; that purcha at the online payment; that’’s how s how ““the candid party the candid party”” and and ““the copy number the copy number”” were born.
With the growing online shopping markets, clothing, cosmetics and houhold goods, etc. have been incorporated into the hunting range where customers lect goods offline and purcha them online.
Apart from the encroachment of the electricity suppliers, the fierce competition within the industry cannot be underestimated. The growing verity of homogenization among traditional department stores results in fierce competition among the interbank, and in recent years, a number of cities across the country are building large shopping malls like shopping centers so vigorously that the operations of the competitive department stores become more difficult. Walking along the city city’’s commercial district, you will find almost all the department stores have a lot in common in terms of sales content, store design and product layout. A doctoral said that the shopping centers of each city were almost the same from Beijing to Fuzhou.
Under “internal and external external””
problems, will the traditional department stores become the next “disappearing industry industry”?”?
Many experts interviewed said although it was facing greater competitive pressure, it didn was facing greater competitive pressure, it didn’’t have no chance. By means of online and offline integrated, diversified competition and innovation of business model, the
department store industry may achieve the success of “counter-attack
counter-attack””.
electronic shock”” are As is informed, the department stores that have experienced “electronic shock minority. . Large department stores in Beijing have built their online not in the minority
e-commerce platforms. The e-commerce in Tianjin Department Store is now under plan of implement.为什么人会做梦
At the same time, department stores should take the path of multi-position management and differentiated marketing, aiming at the targeted customer gments.
羽毛球网有多高红酒品牌排行A doctoral tutor emphasized that in spite of the more vere business environment the department stores had faced in recent years and the more fierce competition among electricity suppliers and large-scale commercial complexes, customer gments of the department stores were just billabong in a part. Department stores should pay more attention to the customer gments they own now, improve after-sale rvice and explore the personalized rvice for their customers.
In addition, traditional department stores should take advantage of the momentum of development in 跨下运球
shopping centers to transform. It It’’s understood that there exist certain corresponding patterns in the structures of the retail industry and per capita GDP. General merchandi stores dominate the market when per capita GDP ranges from $3,000 to $5,000 while shopping centers exclusive shops, specialty stores and convenience stores play a leading role when per capita GDP ranges from $5,000 to $10,000. However, the per capita GDP of our country has rin to more than $5,000 in 2011, so traditional department stores can be directed to the transformation to shopping centers at this time.
