知识分类In 2012, Lumene group's net sales amounted to €90 million. Compared to the previous year, net sales incread by 6%. The company's EBITDA amounted to €13.7 million, which is 15% of net sales.
50% of the company’s net sales are generated from its home market of Finland and 50% from the international markets.
牛子文The company has about 530 employees, 330 of whom work in Finland.军队小说
Company history：
见面礼仪1973: The Lumene brand became the market leader in Finland. (competitors, Loreal, Beier Brands, )·
1980s: The popular Lumene Green moisturizers were sold in all Nordic countries as well as Russia.
2001: Lumene was the first cosmetics company in the world to start using handpicked, wild berries in its products.
2002: Lumene Vitamin+ Advanced C-Energy cream won an independent European anti-age cream test. Containing berry ed oil, the cream became a favorite throughout the world, especially in the United States
2011: Ice-hockey player Mikko Koivu became the face of the new Lumene For Men range of products in August 2011.
快递几号放假
Mikko Koivu, current ice hockey world champion and captain of the NHL team Minnesota Wild, signed a cooperation agreement in which Koivu would became the face of the new Lumene For Men range of products. As agreed with Mikko Koivu, his fee will be donated in full to charity for the benefit of children and young people.
白色塑料袋>博山美食Lumene ts its differentiation by: "The Secret of Nordic Beauty." due to Innovative and up-to-date product development combined with technical knowledge of skin and climate are a good explanation for the continuing success of Lumene cosmetics.
tan图像Its positioning is described as: prestigious quality brand
Growth strategy:
Double the international sales focusing on Russia and US and retailers with direct marketing
Russia: Kurs Group Prestige Arbat and Sephora retail chains app. 6000 sales points ranked as prestigious brand
USA: own subsidiary founded, contract with two biggest cosmetic retail chains Target and CVS with more than 7000 sales points
