Chapter 01
True / Fal Questions
( )1. International marketing involves lling of a company’s goods and rvices to consumers or urs in more than one nation for a profit.
( )2. The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market.
( )3.The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.
( )4. The uncontrollable factors a company has to deal with decreas with the number of foreign markets in which it operates.
( )5. The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
前期物业狗牙齿
( )6. The business activities of international marketers are not affected by competition in their domestic market.
( )7. In a broad n, the uncontrollable elements of the foreign business environment constitute the culture.
( )8. John refus to buy Japane products becau he es this as a way of lling out to a nation known for its aggressive behavior. John is using a lf-reference criterion to make his decision.
( )9. To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism.
( )10. A company in the “no direct foreign marketing” stage of international marketing involvement does not actively cultivate customers outside national boundaries.
归根结底的意思
( )11. Which of the following is a dynamic trend that is affecting the current global business strategies?
A. The trend toward buying American cars in Europe
B. The trend toward the acceptance of the free market system among developing countries.
C. The trend toward using English as the global language.
D. The trend toward establishing a world currency.
E. The trend toward worldwide instant communication.
( )12. Which of the following is an esntial requirement for companies to succeed in international markets?
A. Binding strictly to their traditional methods of operations to succeed in international markets.
B. Focusing primarily on their production to meet the demands at home.
C. Venturing into multiple markets at once.
象形字的演变过程D. Committing themlves completely to foreign markets.
E. Focusing on improving the domestic market to invest the returns in international markets.
( )13. For an international marketer, the _____ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
A. competitive structure
B. economic climate
C. structure of distribution
D. environmental factors
E. controllable elements
( )14. Which of the following is an uncontrollable factor for a marketer in a domestic environment?
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A. Firm characteristics
B. Competitive structure
C. Channels of distribution满载一船星辉
D. Price of the product
E. Promotional measures
( )15. Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his company to effectively market and distribute to all of Peru’s major cities, Mr. Jonas must devi a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign environment uncontrollable variables would be a chief concern as Mr. Jonas devis his plan?
A. Competitive forces
B. Cultural forces
C. Geography and infrastructure
D. Economic forces
E. Political/legal forces
( )16. Amy Sims has been assigned the task of preparing a marketing plan for her company for the next year’s business activities. She knows that she should begin her plan by examining the variables that she has some control over. The controllable variables would include price, product, channels-of-distribution, and _____.
A. demand
B. political forces
C. competition
南非地理位置
D. economic climate
E. Promotion
上古龙王( )17. M&M, a company producing musical instruments, had dominated its home market for veral years before venturing into international markets. The company was focusing more on international operations until a German company in the same business entered its home market. The German company started lling good quality products at prices much lower than M&M’s and affected its sales adverly. Which of the following elements in the marketing environment has affected the business of M&M in the above scenario?
