百度官方认证店铺：考研资料
2010-1Text3
1-In his book The Tipping Point,Malcolm Gladwell argues that“social epidemics”are driven in large part by the acting of a tiny minority of special individuals,often called influentials,who are unusually informed, persuasive,or well-connected.
The idea is intuitively compelling,but it doesn't explain how ideas actually spread.知错就改的名言
外甥侄子2-The suppod importance of influentials derives from a plausible sounding but largely untested theory called the“two step flow of communication”:Information flows from the media to the influentials and from them to everyone el.
足球高峰Marketers have embraced the two-step flow becau it suggests that if they can just find and influence the influentials,tho lected people will do most of the work for them.
The theory also ems to explain the sudden and unexpected popularity of certain looks,brands,or neighborhoods.
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西红柿可以美白吗In many such cas,a cursory arch for caus finds that some small group of people was wearing, promoting,or developing whatever it is before anyone el paid attention.
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