东华大学 服装英语 考试复习
英译中：
1、 Whether design elements are ud successfully depends on their relationship to one anther within the garment.
设计元素是否被成功运用，取决于它们在服装中的相互关系。
2、 Harmony is simply the condition in which all the elements and principles of design work together successfully.
和谐仅仅是设计的所有元素和形式法则的一种状态，是把所有的设计元素和形式法则成功地组合在一起。
3、 Keeping the theme of the group in mind, a designer must incorporate in each garment a pleasing combination of all the element of good design.
为了体现一组服装的主题，设计师必须将每件服装的所有元素组合在一起，达到令人满意的搭配。
4、 People relate personally to color, usually either lecting or rejecting a garment becau of its color appeal.
人们在选择或拒绝一件服装时，是因为色彩的感染力。
5、 Clo value contrasts lend a more conrvative, refined impression that is easier for the average person to accept.
比较接近的明度对比，它可给人以产生保守的，文雅的印象，很容易被普通人接受。
6、 The numerous excellent sources of fashion information will explore fabricating a line and sources of inspiration.
很多好的流行资讯可以作为去探索创作一个优秀设计的灵感来源。
7、 In addition, the following specific requirements for a good style must guide a designer as he or she sketchers or drapes the actual garments.
另外，对于好的样式的特定要求，可以在设计师画设计图或对实际服装立裁时起指导作用。
8、A garment that looks attractive on a hanger has a much better chance of lling than a garment that do not.
挂在衣架上看上去有吸引力的服装要比没有挂在衣架上的服装售出的机会多。
8、 Sophisticated marketing techniques developed in the 1950s, along with systematic a
pproaches for evaluating consumer tastes─such as surveys─have incread the industry’s awareness of the importance of pleasing the customer.
成熟的市场调研方法发展于20世纪50年代，伴随着对消费者品味的通过系统方法的评估，象市场调研，已经提升了让顾客满意的行业认可度。
9、 The ba their judgment on experience, awareness of trendtting designers, fashion cycles, and economic, social, and technological influences on both the garment industry and the consumer.
他们把判断基于经验，服装式样创新设计师的意识，时尚周期，同时经济、社会认可度、服装的技术既影响了服装产业，又影响了消费者趋势。
10、 In either ca, people having high incomes and high-level jobs and living in a sophisticated urban environment will accept fashion change more quickly than others.
无论如何，具有高收入，高层次工作和住在繁华都市环境中的人们，他们比其他人更快接受流行。
红油猪耳12、A marketing director will overe all the functions in a large operation, with people working under him in specialty areas.
市场总监带领手下各专业领域职员来监督整个公司全盘运作。
中译英：
1、流行比人磨损掉更多的衣服。Fashion wears out more apparel than the man.
2、（把注意力）引向脸部的线条非常出效果。 Lines leading to the face are particularly effective.
3、一件样衣是一个设计是否成功的一个好的检验。A sample garment is a good test of whether a design is successful.
4、流行在不断地变化，没有固定的原则。Fashion changes continually; there are no hard and fast rules.
5、要描述设计师的工作画面，最佳办法就是追踪一个款式系列的创作过程。The best way to prent a picture of the designer at work is to trace the creation of a line.
6、通常一个款式会因为卖的好而从一季延续到下一季。 Frequently a style is carried over from one ason to the next becau it sold well.
7、服装流行趋势就是服装款式和服装风格呈方向性变化。 Fashion trends are directions in which fashion styling is moving.
8、造型师是通常为时装杂志拍摄时装大片搭配成套服装的人。A stylist is often ud by fashion magazines to accessori an outfit for a photograph.
9、对一个设计作品的眼光比学历/文凭更加有用。 This is also where an eye for design, but not necessarily a degree, is more than uful.
简答题：
1、What do the fashion practitioners do?服装从业者应该做些什么？
① examine past experience ② analyze and evaluate today′s activities
③ indicate what may happen tomorrow
2、Which are the principles of design?设计的形式法则有哪些？
Proportion比例; Balance平衡; Repetition重复; Emphasis强调; Harmony 和谐
3、Draw the following: 画
A、uniform rhythem 均匀的节奏，例如：间距相等的直线
B、progression or graduation 循序渐进的节奏，例如：间距由疏到密的直线排列
C、radiation 放射性，例如实心太阳图案，由中间发散的图案
4、What′s your favorite color? Why?
Green is the most refreshing color, suggesting peace, rest , calm, and quiet.
5、What does a designer do? 设计师应该做些什么？
① market rearch 市场调研② conceive the idea 酝酿设计理念
③ rearch colors and fabrics 牵牛花有什么颜色调研色彩和面料④运动会广播稿300字 create styles 创作/设计/制作服装
⑤ confirm the price 确定价格⑥ fit the sample 试穿样衣
⑦ coordinate the garment 搭配服装⑧ display the garments 陈列服装
⑨ organize a fashion show 组织发布会
6、What do fashion forecasters do? 流行预测者应该做的事？
① decide the prophetic 确定即将流行的款式
② estimate the gment of the market 预测市场细分
③ determine at the target customary 确定目标消费者
7、Which guidelines for color dimension? 色彩的尺度准则是什么？
monochromatic 单色的 analogous 近似色 complementary color 补色
triad 三色相配色
写出画线单词的原意及文中的意思：
1、appeal诉讼/吸引力
2、meaning意味着/解一元一次方程的步骤分配，安排
3、weight总量/影响
4、work工作/组合
5、lines线条/系列
6、value价值/明度
7、gather聚集/褶裥
8、story故事/组群系列
老师的英文9、hou房子/服装店
10、allow允许/使…怎么样
11、function功能/正常运作
12、size尺寸/规模
13、review复习/审视
14、process过程/工艺
15、reputation名誉/印象
16、prent礼物/展示
17、lines线条/夹里，里衬
18、volume音量/批量
19、invade侵略/关注
20、string调教宫女线条/过程
段落翻译：
1. The designer should create each garment for a specific kind of occasion. For example, a showy garment is fun to look at and display, but where would it be worn? 1.Accessorizing a garment is important too, 2.and the designer can help the customer pick accessories by adding a belt or trim that suggests a color for shoes and bag。3. A garment that can be accessorized easily and yet is suitable for a range of activities is likely to ll.
设计师应该为特定场合设计每类服装。例如，一件展示的服装它展示陈列很好，但它穿到哪里去？1.为服装搭配配件也很重要，2.设计师可以帮助顾客挑选配件可以加腰带或装饰品建议鞋，包的色彩与腰带或装饰品同一色系。3.既很容易搭配又适合各种场合的服装会
很好卖。
2. Becau the very term fashion implies a state of flux，textile producers，fashion manufacturers，and retailers all need to absorb a constant flow of information in order to anticipate change and consumer preferences。
正是这系列时尚暗藏不断地变化，面料生产商，服装生产商，服装零售商都要不断吸收流行信息，为预测流行变化和消费者偏好。
3. Identifying Prophetic Styles 确定即将流行的款式
Fashion forecasters analyze the designer collections for what they call prophetic styles，fresh ideas that capture the mood of the times。If veral designers move in a similar fashion direction（that is，if they u similar fashion elements such as color or silhouette），they do so becau of common sources of inspiration bad on current interest or events。 That veral designers simultaneously respond with similar ideas祖国我为你骄傲，to the same stimuli，may indicate a fashion trend。
流行预测者分析设计师的款式系列，这些服装系列包括即将流行款式和最新当季流行理念。如设计师运用相似流行趋势他们就会去做，基于当季人们的品位对大事件的共同的灵感来源。设计师会对刺激性事物做出相似反应，这可以引领时尚潮流。
4. Market Rearch 市场调研
It would be impossible to ask all consumers what they will want two or three years from now。Therefore，producers and manufacturers must anticipate consumer wants and needs。Before they do any designing，manufacturing，or retailing，they undertake market studies to determine who current or potential customers are，what factors influence their buying decisions家居整理，and ultimately what they will want。 However，market rearch，with or without advertising，can only guide。It doesn’t show how to fill consumer wants and needs。
要问所有消费者两三年以后要什么这是不可能的。因此生产商和制造商必须预测消费者的需求。在他们生产，销售，设计之前，他们做市场调研确定目前和潜在的顾客，是什么因素影响他们购买决定，以及他们最终想要的。然而市场调研无论有无做广告，只是起了一
个指导作用。
Manufacturers and retailers shop the market to e what is lling well and why。They compare the styling，price，fit，and quality of lines that compete with their own。They also analyze lines at higher price levels to get a feeling for directions that may soon affect their own price levels。Market information sources include analys of new collections，sales records，and customer surveys。
生产商和零售商逛市场，走市场是看哪些服装卖得好为什么。他们要比较与他们相竞争的款式，价格，版型及质量。他们要分析高价的服装系列，从能影响他们服装价格的流行趋势中得到启示。市场信息来源包括新的服装系列，销售记录和消费者调查。
5. Basically，marketing provides a link between the manufacturer and the retailer/customer。It involves rearch and analysis of general fashion trends and of the market competition。It involves product planning to make sure that the garments produced meet a demand and continue to do so，and it involves sales forecasts，advertising，public relations and promotion。A marketing director will overe all the f
unctions in a large operation，with people working under him in speciality areas。In a small company，a marketing manager or director will deal with the functions personally。
从根本上说，市场提供了生产商/零售商与客户之间的联系。市场包括市场调研的分析和总体流行趋势。包括生产计划，确保已生产的服装满足市场需求和持续这样不断地工作，还包括销售预测，广告宣传，公共关系和促销活动。市场总监带领各个领域的职员来监督全盘运作。在一个小公司里，市场总监将亲自处理这些工作。
