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为什么现在越来越多的人想买名牌的东西英语作文奢侈品营销
Is a famous brand a matter of identity or vanity?There are reasons to explain why more and more people want to buy brand names.However,to my mind,this trend is a negative development.
罗浮山站顾名思义的顾什么意思>教学改进措施Although people who are not vanity-conscious generally buyoff-brands for price benefits,many consumers buy brand names for a variety of reasons:quality confidence,social acceptance,and customer loyalty.Firstly,recognized brand names usually have shown a consistency in product quality that has contributed to the evolution of the brand,and for this reason consumers rely on prior experiences or public word-of-mouth when lecting famous brands of clothes,cars and other items.Secondly,people have a desire to fit in,whether at work or in social circles,and so people want to buy famous brands as they believe that the brands will contribute to greater social acceptance.Thirdly,consumers develop loyalty to particular brands that provide a consistent,high-quality experience,and that loyalty is esntially an emotional attachment to a brand.
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Although buying famous names is necessary for some special purpos,I believe it is generally a negative development.We all know that the product with a famous name is usually a lot more expensive than its less known counterpart,which means we have to pay much more for it.Besides,the strong desire for famous brands may turn us into irrational consumers andprompt us to try all,even illegal,means to buy them.Finally,if everybody in the society worships the famous brands,then the world may become an unjust place to live in becau people will develop a biad contempt to tho who cannot afford the brands.
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In conclusion,though more and more people prefer famous brands for one reason or another,personally I do not think much of this trend.The craze for famous brands,in my view,is harmful to both individuals and the society as a whole.
