Test Three
I.Match the following words in Column A and their definitions in Column B. (10 points)慢慢说
Column A Column B
1. customer loyalty a. the actual price you pay for each click in your pay-per-click
marketing campaigns
2. e-mail direct marketing b. to describe the behavior of repeat customers, as well as tho who offer good ratings, reviews, or testimonials孕妇可以喝普洱茶吗
3. target audience c. Give the new product to others for free, then ask them to give you their opinions and attach product pictures and videos, which can help to improve the ranking and recognition of the product.
4. letter of credit d. Divide your potential customer ba by their permanent or
recent location.
5. social media marketing e. the particular group of people to which an advertiment, a product, a website or a television or radio programme is directed
6. arch engine marketing礼仪培训ppt f. a kind of marketing means that enterpris nd e-mails to target customers, establish communication channels with target customers, and directly convey relevant information to them to promote sales
7. product evaluation g. a letter from a bank allowing the person who has it to take a
山蚂蝗particular amount of money from a bank in another country
8. collectivism h. a form of Internet marketing involving the promotion of a website by increasing a website’s overall visibility within arch engine results pages
9. cost per click i. emphasis on collective rather than individual action or identity
10. geographic gmentation j. techniques that target social networks and applications to
spread brand awareness or promote particular products四叶草的折法
II.Read the statements below bad on the text, decide whether they are true or not. Mark “T” for true and “F” for fal. (10 points)
1.Germans prefer a very a casual communication tone, which contrasts with Americans who gravitate towards a more formal approach.
2.Cultural differences are abnt when customers speak the same language.
3.No marketing category has the longevity of email marketing. While some marketing trends come and go, email remains the most powerful channel available to the modern marketer.
4.Amazon’s web store focus on complexity of experience, process, and functionality.
5.Amazon’s visual design might not be streamlined, minimal, beautiful, or engage people on an emotional level, but it is immenly uful.
6.Only writing great blog posts will be good enough for product promotion.
7.Working with a third-party fulfillment company can help you simplify sales process.
8.A marketplace model is a platform where many companies ll their products alongside their competitors.
9.The business type should not influence the company’s social media marketing strategy.
10.Social media marketing can help increa website traffic and rai brand awareness.
妹妹屋
III.Reading Comprehension. (20 points)
Passage One
How we look and how we appear to others probably worries us more than when we are in our teens or early twenties than at any other time in our life. Few of us are content to accept ourlves as we are, and few are brave enough to ignore the trends of fashion.
信息技术说课稿
Most fashion magazines or TV advertiments try to persuade us that we should dress in a certain way or behave in a certain manner. If we do, they tell us, we will be able to meet new people with confidence and deal with every situation confidently and without embarrassment. Changing fashion, of cour, does not apply just to dress. A barber today does not cut a boy’s hair in the same way as he ud to, and girls don’爱国故事简短t make up in the same way as their mothers and grandmothers did. The advertirs show us the latest fashionable styles and we are constantly under pressure to follow the fashion in ca our friends think we are odd or dull.
What caus fashion to change? Sometimes convenience or practical necessity or just the fancy of an influential person can establish a fashion. Take hats for example. In cold climate, early buildings were cold inside, so people wore hats indoors as well as outside. In recent times, the late President Kennedy caud a depression in the American hat industry by not wearing hats. More American men have followed his example.
There is also a cyclical pattern in fashion. In the 1920s in Europe and America, short skirt
s became fashionable. After World War Two, they dropped to ankle length. Then they got shorter and shorter until the miniskirt was in fashion. After a few more years, skirts became longer again.
Today, society is much freer and easier than it ud to be. It is no longer necessary to dress like everyone el. Within reason, you can dress as you like or do your hair the way you like instead of the way you should becau it is the fashion. The popularity of jeans and the “untidy” look ems to be a reaction against the increasingly expensive fashions of the top fashion hous.
