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君子之交淡如水是什么意思Image transfer between mega business event, hosting destination and country and its effects on exhibitors' behavioral intention 期刊名称： Tourism Review
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作者： Hongmei Zhang,Shanshan Liu,Billy Bai
运动会口号年份： 2021年
期号： 第ahead-of-print期
关键词： MICE tourism;Business event;Exhibitors;Attribution theory;Image
日本三电影
transfer
摘要：Purpo The primary purpo of this study is to investigate the image transfer and its effects on exhibitors' behavioral intention. Specifically, the study attempted to examine the effect of mega business event image on destination and country image from exhibitors' perspective and the effect of mega business event image on exhibitors' behavioral intention toward the event.
Design/methodology/approach The data for this study were collected through an on-site survey. Bad on a sample of 393 respondents, structural equation modeling was ud to test the propod hypothes. Findings The results showed that business event image has a stronger effect on country image than on destination image; event image has a significant effect on exhibitor's behavioral intention toward the event directly and indirectly through the mediating
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健康小班教案内容由中国教育图书进出口有限公司引进
