闰怎么读Chapter 5 Consumer Markets and Consumer Buyer Behavior
1) ________ is never simple, yet understanding it is the esntial task of marketing management.
A) Brand personality
B) Consumption pioneering
C) Early adoption
D) Consumer buying behavior
E) Understanding the difference between primary and condary data
Answer: D
Diff: 1 Page Ref: 135
Skill: Concept
Objective: 5-1
2) The consumer market is made up of which of the following?
A) individuals who acquire goods or rvices for personal consumption
B) houholds that purcha goods or rvices for personal consumption
C) business that purcha goods and rvices
D) A and B
E) all of the above
Answer: D
Diff: 2 Page Ref: 135
Skill: Concept
Objective: 5-1
3) Economic, technological, and cultural forces are all ________ in the stimulus-respon model of buyer behavior.
A) buyer respons
B) stimuli
C) components of the buyer's decision process
D) buyer characteristics
E) buying attitudes
Answer: B
Diff: 2 Page Ref: 137
Skill: Concept
Objective: 5-1
4) Most large companies rearch ________ buying decisions to find out what they buy, where they buy, how and how much they buy, when they buy, and why they buy.
A) market
B) permanent
C) consumer
D) social
E) group
Answer: C
Diff: 1 Page Ref: 136
图片剪切Skill: Concept
Objective: 5-1
5) The starting point of understanding a consumer's respon to various marketing efforts is the ________ of a buyer's behavior.
A) belief
B) subculture
C) postpurcha feeling
D) stimulus-respon model
E) postpurcha dissonance
Answer: D
Diff: 2 Page Ref: 136
Skill: Concept
Objective: 5-1
6) Marketing stimuli consist of the four Ps. Which is NOT one of the?
A) product
B) politics
C) price
D) promotion
E) place
Answer: B
Diff: 2 Page Ref: 136
Skill: Concept
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Objective: 5-1
7) The marketer wants to understand how the stimuli are changed into respons inside the consumer's ________, which has two parts. First, the buyer's characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyer's decision process itlf affects the buyer's behavior.
A) culture
B) black box
C) belief
D) lifestyle
E) social class
Answer: B
Diff: 2 Page Ref: 136
Skill: Concept
Objective: 5-1
8) In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?
A) economic
B) technological
C) political
D) channel
E) cultural
Answer: D
Diff: 2 Page Ref: 136
Skill: Concept
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9) ________ is(are) the most basic cau of a person's wants and behavior.
A) Culture
B) Brand personality
C) Cognitive dissonance
D) Societal factors
E) Selective perception
Answer: A
Diff: 1 Page Ref: 137
Skill: Concept
Objective: 5-2
10) Marketers are always trying to spot ________ in order to discover new products that might be wanted.
A) lifestyles
B) cultural shifts
C) groups
D) dissonance
E) attitudes
Answer: B
Diff: 3 Page Ref: 137
Skill: Concept
Objective: 5-2
11) Each culture contains smaller ________, or groups of people with shared value systems bad on common life experiences and situations.
A) alternative evaluations
B) cognitive dissonances
C) subcultures
D) motives
E) attitudes
Answer: C
Diff: 1 Page Ref: 137influence
AACSB: Multicultural and Diversity
Skill: Concept
Objective: 5-2
12) Which of the following is NOT considered an important American subculture by marketers?
A) Hispanics
B) African Americans
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C) mature consumers
D) opinion leaders
E) Asian Americans
Answer: D
Diff: 2 Page Ref: 137
AACSB: Multicultural and Diversity
Skill: Concept
Objective: 5-2
13) Which of the following is NOT part of Maslow's Hierarchy of Needs?
A) physiological needs
B) safety needs
C) stimulus needs
D) lf-actualization needs
E) social needs
Answer: C
Diff: 2 Page Ref: 149
Skill: Concept
Objective: 5-2
14) What is the LEAST pressing in Maslow's Hierarchy of Needs?
A) physiological needs
B) social needs
C) esteem needs
D) lf-actualization needs
E) safety needs
Answer: D
Diff: 2 Page Ref: 149
Skill: Concept
Objective: 5-2
15) Learning occurs through the interplay of all of the following EXCEPT ________.
A) drives
B) stimuli
C) cues
D) dissonance behavior
E) reinforcement
Answer: D
Diff: 2 Page Ref: 151
Skill: Concept
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