⽜津⾼中英语M4U1课⽂背诵与检测
M4U1 Reading advertiments
Nowadays, we can find advertiments a lmost wherever we go. We are so ud to them t hat we often do not even realize (how many we e and hear in a day). I did some rearch on advertiments, and have some very important information to share with you.
What is an advertiment?
An advertiment us words and pictures to persuade people to buy a product or rvice, or to believe in an idea. Newspapers, magazines, the internet, radio and television are the most common places to find them. There are two main types of advertiments —commercial advertiments and public rvic e advertiments(PSAs). A commercial advertiment is one which someone has paid for to adverti a product or rvice. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem (that affects public welfare).
Does an advertiment tell people the complete truth?
There are laws to protect people from advertiments (that cheat people). However, we still must be a
ware of the skilful methods （ud in ads to try and ll us things）. Even if an ad does not lie, it does not mean(it is altogether innocent). One toothpaste ad declares, ‘Bright-Teeth fights bad breath!’this statement tries to fool you into assuming(that the toothpaste cures bad breath, yet it does not say that)! All （it says）is （that it fights it）, and that is not the same thing at all. One grocery tells customers, ‘ You are proud of your cooking, so shouldn’t you buy the very freshest food?’ this ad
is very clever, becau it tells customers (they are good cooks). However, it never says (that this grocery has the freshest food)! The grocery just hopes (that when you read the ad, you will feel plead with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery). We must not fall for this kind of trick!
Public rvice advertiments
Not all ads play tricks on us though. PSAs u some of the same methods, like attractive pictures and clever language, but they are mad e【to rve the public】. PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public rvice advertising campaign in 1996, and since then
various types of PSAs have appeared around the country. You have probably en or heard some of them yourlf, such as, ‘Yes to life, no to drugs’and ‘Knowledge changes l ife’the ads deal with widespread social concerns. There are also PSAs( that encourage people to support public rvie projects, such as Project Hope). Its motto is ‘Project Hope-educating every child’. There are even PSAs to teach us how to live healthy lives. One of the is, ‘ When you smoke cigarettes, you are slowly killing yourlf.’ All of the ads are meant to benefit the public, and you can often learn a lot by following the advice （they give）.
Finally, I wish to tell you this: think about why you should do the things (the
ad suggests), or buy the product or rvice （the ad promotes）. When it comes to advertiments, we must all u our intelligence and not be a slave to them!
M4U1 Project
Developing an ad campaign
How do you build an ad campaign?
Unlike a single advertiment, an ad campaign is a planned programme of advertiments (using va
rious kinds of ads to reach a certain a udience). When you start a successful ad campaign, you must have (a clear aim and an audience) in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.
There are three major questions (you must first consider):平安扣摆件
1 Who is the audience for your ad campaign?
The people (you want to reach) are your target audience. In order to determine your audience, you will need to do a little rearch and analysis in advance. You will need to explore(what the audience already thinks). It is very important to know your audience so you can c reate the right message for the right people.
2 What do you want your ad campaign to say?
After you have decided (who your audience is), it is time to decide (what you want the audience to know or think about). It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your rearch. When planning a public welfare campaign, you may want to ask yourlf:
●What does my audience already know about this problem?
●What aspects of this problem would they care about or be concerned with?
●Is there some history behind the problem (that they would be interested in)?
●How does the problem p ersonally affect their lives?
3 How do you reach your audience?
There are lots of different ways to get your message a cross when you are putting together an ad campaign. You must decide (what approach you want
to u). This decision should depend mainly on your target audience and which kinds of ads reach that group best.
Anti-smoking ad campaign
Every year millions of people around the world die due to smoking. Every packet of cigarettes contain s poisonous chemicals (that can result in lung cancer and heart dia). This costs countrie
s a lot of money and caus great damage to the welfare of the people. There are huge numbers of smokers in Asia. This is why we have chon anti-smoking as the subject of our ad campaign.
The target audience is high-school teenagers. Our main aim is to discourage
young people from smoking. Our rearch shows (that young people care about their health and future). We will educate them about the bad physical effects of smoking and how smoking affects tho people around them. We will explain all the advantages of not smoking, such as saving money (which can then be spent on other things). Our interviews also indicate (that young people are concerned about what is cool and what their friends like). We will show how smoking is not cool or attractive, becau i t makes people smell terrible, and gives them bad teeth, skin and fingernail s. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.
Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine(inform ing students about the dangers of smoking), and we will organize an essay competition as well.
Our slogan: Smoking kills!
Many people think that smoking is cool or enjoyable, but they are not only fully aware of the damage (that it does to their health). This is (why we cho this picture as our logo). We want to shock people into realizing (that many smokers die a ll too soon from illness and dias (related to smoking)).
M4U1 Reading 检测
Nowadays, we can find 1._________ almost wherever we go. We are so ud to them that we often do兔角
not even realize how many we e and hear in a day. I did some 2.________ on advertiments, and have some very important information to 3.__________ with you.
What is an advertiment?
春节快乐图片An advertiment us words and pictures to 4._________ people to buy a product or
5. _______, or to
6.________ in an idea. Newspapers, magazines, the internet, radio and television are
the most common places to find them. There are two main types of advertiments — 7.___________ advertiments and public rvice advertiments(PSAs). A commercial advertiment is one which someone has paid for to 8. _______ a product or rvice. PSAs are often run for free, and are 9. _________ to educate people about health, safety, or any other problem that affects public 10. __________.
Does an advertiment tell people the complete truth?
There are laws to protect people from advertiments that cheat people. However, we still must be aware
of the 11. _________ methods ud in ads to try and ll us things. Even if an ad does not lie, it does not mean it is altogether 12. _________. One toothpaste ad declares, ‘ Bright-Teeth fights bad breath!’ this statement tries to fool you into 13. _________ that the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it,
and that is not the same thing at all. One grocery tells 14. ___________, ‘ You are proud of your coo
king, so shouldn’t you buy the very freshest food?’ this ad is very clever, becau it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel plead with the nice 15.__________, remember the words ‘freshest food’, and make a mental connection with the food in the grocery. We must not fall for this kind of trick! Public rvice advertiments
Not all ads play tricks on us 16.________. PSAs u some of the same methods, like attractive pictures
and clever language, but they are made to rve the public. PSAs
17. __________ to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public rvice advertising 18.____________ in 1996, and since then various types of PSAs have appeared around the country. You have probably en or heard some of them yourlf, such as, ‘Yes to life, no to drugs’and ’19.__________ changes life’ the ads deal with widespread social concerns. There are also PSAs that encourage people to support public rvie projects, such as Project Hope. Its 20.________ is ‘Project Hope-educating every child’. There are even PSAs to teach us how to live healthy lives. One of the is,
‘When you smoke 21.________, you are slowly killing yourlf.’All of the ads are meant to 22.________ the public, and you can often learn a lot by following the advice they give.
Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or rvice the ad 23.____________. When it 24._________ to advertiments, we must all u
our 25. ___________ and not be a slave to them!
M4U1 Project 检测
1. ________ a single advertiment, an ad
2.____________ is a planned programme of advertiments
3._________ various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have a clear aim and an
4._________ in mind. It is important to
5._________ out exactly what
you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need
to employ different kinds of 6.________, including posters, newspapers, magazines, radio and television. There are three 7.__________ questions you must first consider:
1 Who is the audience for your ad campaign?
The people you want to reach are your 8.__________ audience. In order to 9._____________ your audience, you will need to do a little rearch and 10._________ in advance. You will need to explore
what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.
2 What do you want your ad campaign to say?
After you have decided who your audience is, it is time to decide what you want the audience to know or
think about. It is important to always try to 11.___________ to the audience in order to get them to 12.__________ in a certain way. You can gather this information from your rearch. When 13.寒碧
_________ a public welfare campaign, you may want to ask yourlf:
●What does my audience already know about this problem?
●What 14.__________ of this problem would they care about or be concerned with?
●Is there some history behind the problem that they would be interested in?
●How does the problem 15.________________ affect their lives?
3 How do you reach your audience?
There are lots of different ways to get your message16.__________ when you are putting together an ad campaign. You must decide what 17.__________ you want to u. This decision should depend mainly
on your target audience and which kinds of ads reach that group best.
Anti-smoking ad campaign
Every year millions of people around the world die due to smoking. Every packet of cigarettes contains
18.___________ chemicals that can result in lung cancer and heart dia. This costs countries a lot of money and caus great damage to the 19.________ of the people. There are huge numbers of smokers
in Asia. This is why we have 20.________ anti-smoking as the subject of our ad campaign.
The target audience is high-school teenagers. Our main aim is to 21.__________ young people from smoking. Our rearch shows that young people care about their health and future. We will educate them about the bad 22.__________ effects of smoking and how smoking affects tho people around them.
We will explain all the advantages of not smoking, such as saving money which can then be spent on
other things. Our interviews also indicate that young people are concerned about what is cool and w
反思1000字hat
their friends like. We will show how smoking is not cool or attractive, becau it makes people smell
terrible, and gives them bad teeth, skin and fingernails. If we can 23._________ young people not to start, they might then 24.________ their parents and other people to give up smoking, too.
Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school
with our logo and slogan. Our website will provide students with more information about smoking. We
will also publish an article in the school magazine 25.___________ students about the dangers of smoking, and we will organize an essay competition as well.
Our slogan: Smoking kills!
Many people think that smoking is cool or enjoyable, but they are not only fully aware of the 26.______
that it does to their health. This is why we cho this picture as our logo. We want to shock people into
美体瘦身27._______ that many smokers die all too soon from illness and dias related to smoking.
M4U1 Reading advertiments Nowadays, we can find advertiments almost wherever we go. We are so ud to them that we often do not even realize (how many we e and hear in a day). I did some rearch on advertiments, and have some very important information to share with you. What is an advertiment?
An advertiment us words and pictures to persuade people to buy a product or rvice, or to believe in an idea. Newspapers, magazines, the internet, radio and television are the most common places to find them. There are two main types of advertiments —commercial advertiments and public rvic e advertiments(PSAs). A commercial advertiment is one w hich someone has paid for to adverti a product or rvice. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem (that affects public welfare). Does an advertiment tell people the complete truth?
There are laws to protect people from advertiments (t hat cheat people). However, we still must be
aware of the skilful methods
雾岛效应
（ud in ads to try and ll us things）. Even if an ad does not lie, it does not mean (it is altogether innocent). One toothpaste ad declares, ‘Bright-Teeth fights bad breath!’this statement tries to fool you into assuming (that the toothpaste cures bad breath, yet it does not say that)! All （it says）is （that it
fights it）, and that is not the same thing at all.
One grocery tells customers, ‘ You are proud of your cooking, so shouldn’t you buy the very freshest food?’this ad is very clever, becau it tells customers (they are good cooks).However, it never says (that this grocery has the freshest food)! The grocery just hopes (that when you read the ad, you will feel plead with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery). We must not fall for this kind of
trick!超难成语
Public rvice advertiments
Not all ads play tricks on us though. PSAs u some of the same methods, like attractive pictures an
d clever language, but
they are made【to rve the public】. PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public rvice advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably en or heard some of them yourlf, such as, ‘Yes to life, no to drugs’and ‘Knowledge changes life’ the ads deal with widespread social concerns. There are also PSAs( that encourage people to support public rvie projects, such as Project Hope). Its motto is ‘Project Hope-educating every
child’. There are even PSAs to teach us how to live healthy lives. One of the is, ‘ When you smoke cigarettes, you are slowly killing yourlf.’All of the ads are meant to benefit the public, and you can often learn a
lot by following the advice （they give）. Finally, I wish to tell you this: think about why you should do the things (the ad suggests), or buy the product or rvice （the ad promotes）. When it comes to advertiments, we must all u our intelligence and not be a slave to them!
M4U1 Project
Developing an ad campaign
How do you build an ad campaign? Unlike a single advertiment, an ad campaign is a planned programme of advertiments (using various kinds of ads to
reach a certain audience). When you start a successful ad campaign, you must have (a clear aim and an audience) in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.
There are three major questions (you must first consider):
1 Who is the audience for your ad campaign?
The people (you want to reach) are your target audience. In order to determine your audience, you will need to do a little rearch and analysis in advance. You will need to explore (what the audience already thinks). It is very important to know your audience so you can create the right message for the right people.
2 What do you want your ad campaign to say?
After you have decided (who your audience is), it is time to decide (what you want the audience to know or think about). It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your rearch. When planning a public welfare campaign, you may want to ask yourlf:
●What does my audience already know about this problem?
●What aspects of this problem would they care about or be concerned with?
●Is there some history behind the problem (that they would be interested in)?
●How does the problem personally affect their lives?
3 How do you reach your audience?
There are lots of different ways to get your message across when you are putting together an ad campaign. You must decide (what approach you want to u). This decision should depend mainly on your target audience and which kinds of ads reach that group best.
Anti-smoking ad campaign
Every year millions of people around the world die due to smoking. Every packet of cigarettes contain s poisonous chemicals
