国际展览专业术语
第一部分 展览会一般概念与组织管理
Advanced order
指参展商抵达展馆之前对所需设备和服务的提前订购。
Exhibition rvices ordered prior to arriving at the facility.
人民币符号怎么输入Association booth
指一个协会组织在展览上租用的、用于向会员和潜在会员介绍协会宗旨和服务项目的宣传展台。
An exhibit booth at which an association provides information about its purpo and rvice to members and prospect members.
At-site
展览会现场,通常称为On-site。
Location of the event or exhibit. More commonly called on-site.
Attendance
展览会人数,包括参展商和参观商等展览会上的各种类型的人。
Number of people at show or exhibit.
Attendee
展览会参加者,一般指展览会或会议的代表、参观商和观众,但不包括参展商。
One who attends an exposition. May also be referred to as delegate or visitor, but should not be ud for “exhibitor”.
Attendee brochure
发给参观商或观众、吸引他们赴展览会参观的宣传材料。
Direct mail piece nt to current and prospective attendees that promotes the benefits of attending a specific show.
Audit
对展览会主办者发布的有关展览会参展商和参观商统计数据进行审计,一般由中立机构进行。
A verification of attendance figures submitted by show organizer. Can be done internally, but more likely to be conducted by an independent firm.
Booking
预定
An arrangement with a company for u of facilities,goods orrvices.
Booth
展位(摊位),在美国,一个标准的站位是10*10平方英尺。
One or more standard units of exhibit space. In U.S.A a standard unit is generally know to be a 10’*10’space.
Booth area
摊位面积
The amount of floor space occupied by an exhibitor.
Booth number
摊位号
Number designated by show management for each exhibitor’s space.
读书的感悟Booth personnel
展台工作人员
Staff assigned to reprent exhibitor in space.
Co-locate
在同一地点同时举办两个相关展览会,国内常称为“套展”。
To hold two related shows at the same time and in the same place.
国画是什么Consumer show
面向公众开放的展览会,一般需要买票进入,这种展览会又称公共展。
An exposition that is open to the public. Typically, an admission fee is charged. Also knows as a “public” show.
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Contractor
师爱
为展览会组织者、参展商提供服务的服务供应商。
An individual or organization providing rvices to an exposition and or its exhibitors. Typically refers to either a general rvice contractor or specialty contractor.
Convention
泛指大型会议、展览或者两者兼而有之。
A broad term that can refer to a large meeting, an exhibition,or a combination of the two.
Convention centre
会展中心
海上钢琴师观后感
A facility where explsition are hold. Commonly referred to as FACILITY or HALL. May be purpo-built or privately owned.
Corner booth
拐角展位,它一般位于两个或两个以上入行通道交汇处,一些展览会组织者对这样的展位收取额外费用。
An exhibit space with exposure on at least two aisles. Some shows charge premiums for the corners.
Corporate exhibit
一种只对公司和整体情况进行介绍而不以促销产品的服务为目的的展出。
An institutional exhcibit telling the story of the company without intentionally marketing the product or rvice.
Corporate show
公司自办展,展出的商品和服务均是举办展览的公司自己或合作伙伴经营的商品和服务,没有其他竞争者参加。
A show produced by a produced by a corparation that is not a show management company. Exhibits are limited to products and rvice of that corporation or marketing partners; no competitors participate.
Demographics
(展览公司)对参展商和观众的统计。
Characteristic that help crea a profile of exhibitors and attendees. May include company locations, job function, purcha intentions.
Demonstrators
(展位上雇佣的)演示和讲解员
Persons hired to work in a booth demostrating or explaining products.
Display rules & regulations
展览会规则
A t of specifications for exhibit construction endord by all mayor exhibit industry associations. Also refers to the individual additional rules which may be adopted by show management.
Distributor show
分销展,它由一个批发商举办,参展商为该批发商的供应商,观众是批发商的客户。
A show produced by a distributor at which exhibitors are the manufactures of products sold bu the distributor and attendees are the distributor’s customers.
Double-decker
双层展位(摊位)
Two-storied exhibit. Also called multiple story exhibit.
Electrical contractor
展馆供电服务商
Company contracted by show management to provide electrical rvices to exhibitors.
Exclusive
展览服务独家经营权
Any agreement which limits who may provide rvices to an exposition or in a facility. A g
eneral rvice contractor, for instance, may have an “exclusive” in a particular facility,meaning that no other contractors is allowed to work in the building.
Exhibitor-appointed contractor
由参展商指定或选择的服务商。
Any company other than the designated “official” contractor providing a rvice to an exhibitor. Can refer to an I & D hou, photographer, florist or any other type of contractor.
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Exhibit
展位或展品。虽然很多场合下,它可以与“booth”互换,意为“展位”,但主要指展出的物品。
我们真的回不去了
Although the terms “exhibit” and “booth” are often ud interchangeably, an “exhibit” is actually all of the display materials and product hou in a booth.