商务英语BEC高级阅读题精讲
商务英语BEC高级阅读题精讲(1)
In the last few years, managers throughout industry have en more changes
than many of them could have expected to e in their entire working lives
having to municate information which often leads to feelings of incurity
has bee a key activity. From being regarded as relatively unimportant in many
panies , management employee munication has bee a central corporate
need.
Concordia International provides a good exle of a pany that has
adjusted well to the changing needs for munication . since 1995 , Concordia
has been turned inside-out and upside-down, to ensure that it is a marketing
–led, customer-responsive business, one that looks outwards at customers and
petitors, rather than inwards at its own process and the way things were
done in the past. In the last eight years, Concordia has reduced its workforce
by more than 80.000 people - or 35% -on a voluntary basis, with further
downsizing anticipated.
代理药品From being an engineering pany, Concordia is now remaking itlf as a
rvice pany. The role of employee munication in such a context is to
build people’s lf-confidence, to persuade them that, although it is inevitable
that the changes will go ahead, they also bring with them new opportunities for
employees. However, this is not an easy task. People tend to be skeptical of
想知道的英文the claims and to feel that they are losing touch with the pany they have
worked for over many years. This is understandable, since many of the old
certainties are being swept away , including the core activities of the pany
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they work for. Above all , they have had to face up to the fact that they no
longer have a job for life.
Rearch indicates that people respond to this predicament in a variety of
ways. The bulk of employees fall into two main categories in terms of their
respon to the new situation: on the one hand there are the “ pragmatists” and
on the other “ the highly anxious” the former e their job as a means to an end
and have a relatively short-term perspective, with strong loyalty to their local
term , rather than the pany as a whole . The cond category, usually the
majority, may respond to threatened changes with a feeling of having been let
down, and even feel anger at the pany for what they e as changing the terms
of their employment.
` The employee munication process needs to be capable of accurately
directing its messages at a variety of employee groups and departments within
the workforce . this is why middle managers and line managers are so key to 夜店音乐
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munication. They are the people who know about the full rage of concerns
among the workforce. The problem in the past was that this crucial area was
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often the responsibility of a parate, relatively isolated unit. Concordia puts
responsibility for munication firmly on line managers. All their rearch
points to the same conclusion: people prefer to get their information
face-to-face from their line managers. That is the key relationship and where
arguments and hearts and minds –are lost.
The general rule in pany munication is to tell employees as much as
you can as soon as you can. If you can’t provide details, then at least put the
news in context and mit yourlf to providing greater detail when it bees
available another rule of pany munication is that there must be a fit
between what the pany is telling its employees and what it is telling its
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