哺乳假规定
The relationships of brand experience, sports event image and loyalty: Ca of Jeju International
羽绒服的正确洗涤方法
Ultramarathon Race
葛根粉的用处期刊名称： International Journal of Sports Marketing and Sponsorship
作者： V.G. Girish,Choong-Ki Lee本相毕露
基因突变的概念年份： 2019年
徐州煎饼
期号： 第ahead-of-print期
守望先锋黑影关键词： Sports event image;Revisit intention;Brand experience;Word-of-mouth
摘要：Purpo The purpo of this paper is to investigate the relationships among brand experience, sports event image and loyalty in the Jeju International Ultramarathon Race. Design/methodology/approach Data were collected from 313 ultramarathon runners during the 16th Jeju International Ultramarathon Race. Statistical analys were carried out using confirmatory factor a
nalysis and structural equation modeling. Findings An analysis of the relationship between brand experience and sports event image revealed that affective experience is the most influential dimension, followed by nsory and behavioral experiences. However, intellectual experience showed insignificant relationship. Sports event image indicated a positive effect on word-of-mouth and revisit intention. Rearch limitations/implications Ultramarathon races are
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