宝宝拉绿色大便怎么回事Effect of product type and time pressure on consumers' online impul buying intention 期刊名称： Journal of Contemporary Marketing Science
作者： Zhanbo Zhao,Xiaomeng Du,Fan Liang,Xiaoming Zhu
作者机构： School of Software and Microelectronics, Peking University, Beijing, China,Beijing Baifendian Information Technology Inc., Beijing, China,International Business Settlement Center, Bank of Kunlun Co. Ltd, Beijing, China
年份： 2019年
期号： 第2期炸鸡翅做法
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关键词： Time pressure;Product type;Impul buying唐朝衣服
摘要：PurpoImpul buying has been the focus of attention in the marketing. With the ri of online shopping, online impul buying phenomenon becomes increasingly rious. Whereas, the impul buying behavior in an online environment is rarely discusd in relevant literature. The purpo of this
表示团结的名言paper is to explore the impact of the type of product and time pressure on consumer online impul buying intention; this is a relatively new issue of marketing academia in
班主任学期工作总结什么是公共管理China.Design/methodology/approachIn this paper, the experimental methodology was adopted to explore the impact of consumer online impul buying tendencies, the departure from the type of product and the time pressure.FindingsResults show that low-involvement feeling products stimulate consumer online impul
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