专利名称：Niche-oriented advertising networks
platform and methods of operating same
发明人：Steven C. Heyman,Heidi K. Carson,Tanya Y.
Cheng,Chingwei Peter Cheng
空字开头成语申请号：US12069768不合适的英文
申请日：20080213
公开号：US20080201188A1
公开日：树叶拼音
20080821
专利内容由知识产权出版社提供有关童年的作文
专利附图：
摘要：System and methods of constructing and operating a network of advertising networks in support of the real-time lection and distribution of creatives to network
connected client computer systems for composited prentation on Web pages rved to client computer systems. The network of networks is constructed by associating a plurality of publisher sites with a plurality of advertising networks, with each publisher site associated with one or more advertising networks, and associating a plurality of advertising campaigns with the plurality of advertising networks, with each advertising campaign associated with one or more of the advertising networks and further defined by respective campaign criteria. A campaign prioritization list is produced for each publisher site, generated bad on a competitive analysis of respective campaign criteria, including a normalized campaign buy basis, employing a past-performance-bad projection of a competitive completion of the advertising campaigns. Advertising creatives are rved, in real-time, in respon to rvice requests received from client computer systems, where the advertising creative lection is determined from the campaign prioritization list dependent on the respective publisher site and real-time evaluation of the respective campaign criteria.
申请人：Steven C. Heyman,Heidi K. Carson,Tanya Y. Cheng,Chingwei Peter Cheng
地址：San Mateo CA US,Cupertino CA US,Mountain View CA US,Foster City CA US 国籍：US,US,US,US我不会英文
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