Distribution channel networks and management
1.Introduction
The common definition of distribution channel is that when the products move from the producer to the final consumer or industrial ur, the direct or indirect way which go through in the process of transferring the ownership is the distribution channel.
In china, Market power transfer from the large retailers to distributors, wholesale trade in China is rising rapidly, and a well-developed distribution system covering both urban and rural areas, are formed within the past 10 years. Unfortunately, this distribution system developed very unhealthy.
Apart from the role of government, in a n, the market order is due to the decision of behavior of enterpris and distributors. Enterpris do not have the ability to standardize the behavior of distributors. Distributors lacks the conscious and lf-discipline, so the Chine market disorder is not surprising.
As a result, distribution channel in China need improvement and rational management. The mode of it require innovation.
2.Distribution channel development in the foreign country 牛肉饭的做法
Distribution channel has captured foreign business man's sight in the last century. I will cite a ca about Coca-Cola.
The beverage market in the United States has a huge sales of $ 54 billion a year , 353 ml or 8 ounces of a soft drink for every men, women and children. At the end of the 20th century, the Coca-Cola Company's products accounted for 43% of the above total, but the company aims to surpass 50%. Coca-Cola hopes to throw away their biggest competitor Pepsi which occupied 31% market share.
从什么到什么作文
Coca-Cola is facing a mature market. The extremely usual method has been ud again and again. They captured market share from competitors hands with the new products, competitive pricing, and large-scale promotional weapons . But, nowadays, the
Coca-Cola Company will u a new method: to emphasize channels. Through providing more intensive supply of Coca-Cola, storage and marketing of Coca-Cola products , financial distributors and retailers are more active in promote their product . Channel strategy 's core is that I want customers, I want your shelves, and I want your customer's appetite, and I would also like every point of the potential growth of market share in soft drink market.
To achieve this goal, the Coca-Cola Company reached clo collaboration with its bottlers, wholesalers and retailers in order to jointly develop an intensive channel strategy. Coca-Cola ll its distribution agreemen to the universities, drug chains, and a large number of retail stores which may become its soft drinks retailers . At the same time, Coca-Cola also give some convenience store who give the best placement and exclude their competitors from outside a extra reward. Coca-Cola products will appear in each convenient store, including schools, the Church, clinics and the club. In short, Coca-Cola can be purchad in any place people want to buy soft drinks . This new channel strategy enhanced the depth and width of Coca-Cola. The scope of the strategy include 2,汲汲于生
000,000 rerves Coca-Cola store industry, 450,000 restaurants and fast food outlets, as well as 1.4 million vending machines. In fact, Coca-Cola build up a intensive distribution channel strategy so as to provide broad market coverage. Ultimately, CEO imaged Coca-Cola's distribution channels as a tap of every consumer kitchen. However, cold water is not run out of the tap instead of lathery Coca-Cola!
开心笑话段子
Coca-Cola is the world's most familiar and well-known brand. But they still focud on channels, Coca-Cola recognized that a great product, and even the world-famous products, succeeded only in the quality. In fact, if Coca-Cola products are not ready to meet the consumer needs of the tens of thousands around the world, then Coca-Cola is also unworthy of the name.
It is no doubt that the distribution channels makes this high-level supply possible. Coca-Cola and other competitors, tens of thousands of products and rvices must be delivered through the distribution channels. Only in this way, a large number of such products and rvices could be delivered to companies and organizations' hands. Distrib
ution channels and personnel constitute a complex and dynamic system. But the ultimate consumer only e a lot of work less than they do. Consumers only e just a lot of final result like creating a new type of store, rvices, decide of the structure and operation of distribution channels. Distribution channels affect tens of thousands of consumers' life who are dependent on the pyramid structure supply of products and rvice.
厨师用英语怎么说3.Distribution channel networks and management in china
3.1 Development status of distribution channel in China
Chine enterpris in the development have gradually realized the importance of distribution channels, and distribution channels typically accounted for 15% -40% of the share of the prices of goods and rvices. This figure also reflects the potential to improve competitiveness and profitability of enterpris through improving distribution channels.Scientific design and ingenuity distribution channel management can often bring a higher return for the enterpri.grovel
The technology development is accelerating the evolution of the channels. The next few years, the channel management is facing challenges and opportunities with speed growth. Information networks have been able to make the product or rvice provider to skip the traditional distributors so as to deal directly with the end customers. In addition, logistics field appeared a large number of innovations, including the efficient and reliable overnight courier distributor inventory status and real-time tracking information systems, the innovations out of the original product and parts inventory system, and to create the conditions for the distribution channel network of recycling.蝴蝶组词
