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Green consumer behavior in an emerging economy: confusion, credibility, and compatibility 期刊名称： Journal of Consumer Marketing
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日本东京艺术大学作者： Lorena Carrete,Raquel Castano,Reto Felix,Edgar Centeno,Eva Gonzalez钓海鲈鱼
作者机构： Business School,EGADE Business School,Department of Business
Administration
年份： 2012年
社会实践经历怎么写期号： 第6-7期
关键词： green consumer behavior; ecocentric perspective; ethnography;
thematic analysis; mexico; consumer behaviour; emerging markets
摘要：Purpo – The purpo of this rearch is to contribute to a better understanding of deeper motivations and inhibitors of green consumer behavior in the context of emerging economies. Bad o
n the ndings, it aims to provide implications for marketers and policy making. Design/methodology/approach –Bad on an ethnographic approach, in-depth interviews and obrvational data新年祝福英语>祸不单行英语
were ud to study 15 Mexican families from four urban regions of Mexico with different incomes. Thematic analysis was ud to develop and validate themes and codes. Findings – The ndings highlight three dominant themes related to uncertainty in the adoption of environmentally-friendly behaviors: consumer confusion, trust and credibility, and compatibility. Overall, green behaviors em to
be ingrained in the traditional heritage of savings and
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内容由中国教育图书进出口有限公司引进
