Unit 4Product
Teaching objectives | 考拉小巫1Grasp the main idea and structure of the text 2Listening strategy and methods. 3Master the key language points and grammatical structures in the text;世界最大的内陆国 4Conduct a ries of listening, speaking and writing activities related to the theme of the unit. |
Teaching focus | 1The main idea of the reading A; 2Appreciate the explanatory skills demonstrated in the text; 3Key language points and grammatical structures in the text; 4Writing skills. 5Grammar:Subject-Verb Agreement |
Teaching procedure | Section IWarm-up Activity Section IIReading A Section IIIReading B Section IVListening & Speaking Section VWriting Section VIMini-project Section VIILanguage Lab Section VIII Grammar |
Time allotment | 8 periods |
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Teaching Procedures
Section I Warm-up Activity
✧Task 1 Work in pairs. Choo one product from each pair and explain why to your partner.
✧Task 2 Work in pairs and discuss the following questions.
What factors do you need to consider before you buy a product? Which one is the most
important for you? Why?
Before you make purcha of any product, there are some factors you should consider.
• Necessity: Do I really need this?
• Property: Do I really like this? Am I really satisfied with the quality, color, shape,
packaging, etc?
• Price: Do I have any spare money right now? Is it a bargain or is it too much money?
• Brand: What brand is the best choice for my purcha?
• After-sales rvice: Does it come with a warranty?
• Shipment: How can it be nt to my hou?
Section II Reading A
✧Word study (take the textbook page 36 as reference)
✧Language points in the text and text comprehension
1. target
n. an aim; objective
e.g. I’ve t mylf a target of saving $200 a month.
v. to make something have an effect on a particular limited group or area
e.g. The advertiment was designed to target a mass audience.
2. locate
v. to find the exact position of something
e.g. We couldn’t locate the source of the radio signal.
3. attempt
n. an act of trying to do something
e.g. He made one last attempt at the world record.
v. to try to do something that is difficult, dangerous, etc.
e.g. The book attempts to explain the origins of the war.
4. mass-produce v. to produce in large numbers using machinery
e.g. Mass-produced furniture is cheaper than furniture made by hand.
5. vision n.
1) imagination
e.g. Have you ever had visions of great success?
2) idea
e.g. She had the same vision of him as I had.
3) sight
e.g. With my new glass my vision is perfect!
6. a chunk of
a large piece of something that does not have an even shape; a large part or amount of something
e.g. 1. a chunk of chee
2. A huge chunk of the audience got up and left before the show.
7. brand-new
a. new and not yet ud
e.g. She bought a brand-new car for her brother as the wedding gift.
8. a pain in the neck
a person or thing that is very annoying
e.g. What’s wrong with Dave? He’s becoming a total pain in the neck.
9. enhance
v. to increa or further improve the good quality, value or status of something学前拼音
e.g. This is an opportunity to enhance the good reputation of the company.
10. outweigh
v. to be more important or valuable than something el
e.g. The advantages of the plan far outweigh the disadvantages.
11. remote
a. far away from places where other people live; far away in time
e.g. 1. The farmhou is remote from any other buildings.
2. remote databa/remote access/remote control
12. … remote controls that look like maps of Manhattan
remote controls that are full of hard-to-find buttons, so that they are as confusing as maps of Manhattan
✧After-reading exercis
Task 1 Tick off the jobs of industrial designers mentioned in the passage.
| Making a product attractive |
| Promoting the sales of a product |
| 语文作文万能开头Putting a product into mass production |
| Drawing, sketching, doodling |
| Finding the shape of a product in studio materials |
| Making product a pain in the neck |
| Forming, holding, carving and recarving |
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Task 2 Decide whether the following statements are true (T) or fal (F) according to the passage.
Statements | True | Fal |
1.Designers mostly dream up products with the help of software. | | |
2. Designers also try to make the products attractive.英国礼仪 | | |
3. Designers u manufacturing materials to show what a product should feel like. | | |
开休闲吧4. Some products with annoying qualities may be more uful than they ought to be. | | | 带雪的成语
5. Much effort will have been put into a product before it is prented to the manufacturing client. | 买高跟鞋 | |
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✧Business know-how
