Unit 2 Brands
Part I Business Vocabulary
Directions: There are 20 incomplete ntences in this part. For each ntence there are four choices marked A, B, C and D. Choo the ONE that best completes the ntence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each ntence.
Cl A brand can be a name, a term or a symbol. It is ud to a product from competitors9 products.
A differ B compete C differentiate D compare
B2 Brands should add value to products. Ifs a effect whereby one
plus one equals three.
A energy B synergy C coordination D collaboration
D3 The better-known the brand name, the more people want to it.
A ff B nd...off ff D ff
A4 In the past Calvin Klein took a relatively passive to the counterfeit problem.
A approach B method C way D mode
B5 But as sales and brand have rin, Calvin Klein has become
抗拒的诱惑
an increasingly popular target for Asian and European counterfeiters.
A image B awareness C management D loyalty
D6 I'm worried about the sales of the range of fragrances we two
years ago.
艾绒A sold B mounted C impounded D launched
B7 The advert stated-jokingly- that 7 million points were needed for someone to the jet.
A declare B claim C announce D specify
B8 A business student, John Leonard, intends to take Pepsi Cola to regarding the promotion becau he thinks they should give him the prize.
A home B police C school D office
D9 Customers have become less loyal to brands and are more willing to to lower-priced coffee products.
A trade in B trade for C trade up D trade down
CIO It is as an exclusive ground coffee for gourmets.
A produced B made C promoted D sold
秋天的校园
All Thank you for the order of February 2 for 28,800 raincoats.
A captioned B captioning C to caption D caption
C12 Your order will be ready for shipment by February 28 and be packed aworthy containers.
A by B through C in D within
D13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen a carton.
A in B at C by D to
C14 Each carton is with a polythene sheet and cured by overall
strapping.
A lining B line C lined D to line
B15 In addition, the packing is light weight and therefore easy to handle.
A to B in C at D for
A16 Since a polythene bag is ud for each raincoat, it is attractive and for
window display.
A all ready B already C all readiness D readiness
B 17 regard to packing in cartons for your order, we would like to give
you our comments as follows.
A As B With CFor DAt
A18 Cartons lined with plastic sheets can be well protected moisture,
for they can be cured by overall strapping.
A against B for C by D through
C19 Since the trace of pilferage is more evident, it is easier to file a
claim against the insurance company.
A many B lot C much D fewer
高考作文素材B20 Therefore, cartons are convenient handle and quite suitable for
ocean transportation.
A for B to C by D in
Part II Phra Translation
1国际品牌
International brand
2民族品牌
National brand
3品牌商品
Branded goods
4品牌管理
Brand management
5 iWj档品牌
luxury brand
6经典品牌
Classic brand
7品牌知名度
Brand awareness
8品牌形象
最好养的猫
Brand image
9品牌忠实
Brand loyalty
10品牌延伸
Brand stretching
11物有所值
Value for money
12公司战略
Corporate strategy
13许可权利〜
Licensing right
14时装设计师
Fashion designer
15快餐公司
Fast food company
16广告宣传活动
Advertising campaign
17研磨咖啡
Ground coffee
18市场份额
Market share
19消费者调查
Consumer survey
20细分市场
market Segment
Part III
1.The aim of the advertising campaign is to enhance brand awareness so that consumers become more familiar with our coffee products.
广告宣传活动的目的是提高品牌知名度以便于消费者更加熟悉我们的咖啡产品。
晒经石2.Vblvo's brand image is that of a well-engineered, upmarket, safe car.
沃尔沃的品牌形象就是一款做工精良，定位高端，安全可靠的汽车。
3.A brand can be a name, a term or a symbol. It is ud to differentiate a product from competitors9鲍鱼螺 products.
一个品牌可以是一个名字，一个术语或者是…个象征符号。它被用来把一个产品 和竞争者的商品区分开。
4.Brands should add value to products. Ifs a synergy effect whereby one plus one equals three.
品牌应该给商品增加价值。它是一加一等于三的协同增效作用。
5.In the past Calvin Klein took a relatively passive approach to the counterfeit problem.
过去，卡尔万-克莱因对待造假问题采取了一个相对消极的方法。
6.But as sales and brand awareness have rin, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.
但是，随着销售和品牌意识的上升，卡尔文克莱成为一个越来越受亚洲和欧洲的造假者 喜爱的目标。
7.Customers have become less loyal to brands and are more willing to trade down to lower-priced coffee products.
