给自己的一封信
红孩子创始人相继出局，规模难见增长（Red child founder have out,
e the scale of growth）
In October 6, 2008, the general manager of red child Internet Technology Co. Ltd. Li Yang in National Day after the holiday back to the company to work, one investor KPCB (KPCB) in red children on behalf of Jinpeng into his office frankly told him, the board decided to let him leave the hou by the company he founded immediately.
Without any prior warning. Li Yang very surprid, since June 2004, he and three other entrepreneurs t up the red children, mainly by mail order catalog and e-commerce marketing mode of maternal and child supplies retailers, last year's sales revenue reached 400 million yuan, and in March 2008 over the breakeven line, becoming the most fashionable e-commerce company. He asked another business partner - Chairman and CEO Xu Peixin inquiry, the answer is: "this is the decision of the board of directors." Next, Li Yang failed to contact any big shareholders. "There are people who do not answer the phone, someone said to go abroad." He recalled to reporters.
Later, a vacation staff told him, during the eleven Xu Peixin and veral vice president every day to the company meeting, "they want and veral vice president will lay the greeting, becau I was attracted,
they subconsciously think the are my people." Lee said.
Leave along with Li Yang, and his wife Wang Shuang together and entrepreneurship. Xu Peixin explained the board that two couples can't work in the company at the same time, and they
do not want to be parated, so both. But in the party view, this is a coup.
In this field by Xu Peixin called "occupation process" change, the last two years, a total of more than 30 Chine executives replaced. In the recently held 2010 annual meeting, chaired the meeting, Xu Peixin announced that the first step is the annual meeting of the staff, applau, to tho who once worked in the red child employee greeting. This is an interesting scene. The latest scene, in January this year, red child executive general manager Yang Tao to the "long vacation" way to leave, the four founders (founder chuangshiren/ 1) currently only Xu Peixin management team, 1 CEO+3 executive general manager of the original has cead to exist.
"Red children don't need heroism." Xu Peixin explained to reporters, "the company is responsible for a person, is responsible to the people, or for a handful of people?" however, Ganji SEO director Guo Yanjing micro-blog said: "I heard that in the high-level internal struggle is still very powerful, the Department plans to do not go, many people have to walk or go."
Chine emerged in the past 10 years of entrepreneurial wave showing a vitality, also attracted many capital bold bets. There is a lot of risk investment made able to perform wonders ca, but I'm sorry, the child is not red. In history, the red child conducted a total of 4 round of fund-raising, the northern lights, NEA and KPCB and venture capitalists are in the. With Li Yang and other founders have been out on behalf of the capital will Xu Peixin alone palm red child, between a capital and enterpri is the founder of how honeymoon evolved into the
conflict story surfaced.
Chine consumer market if there is a long term to solve a puzzle, it must be related to the field of maternal and child supplies. Look, it is not the lack of population dividend bad Chine newborns each year in about 20 million; the rigid demand is very strong, China parents spending in the baby is usually very generous. Therefore, the optimist said that the market has the size of 100 billion yuan. But the reality is that no billions of magnitude in the field of the leading enterpris.尿蛋白偏高
Red child was once considered a ed to answer the puzzle of the most promising, but the reality is distraught. In recent years, the red child and not with the China B2C market blowout and rapid growth, the scale is always hovering around 1 billion yuan, while IPO lost every year. But similar con
公司简介怎么写
什么是行政管理sumer goods retailers have proved through the capital market value in September last year, the top "China children consumer first unit aura boshiwa was listed on the Hongkong stock exchange, its annual revenue is only 630 million yuan; in December 9th, B2C is listed on the ny.
Unfortunately, the ed is planted in 2008. Red children than other maternal and child supplies retailers earlier came to a crossroads. There was a heated debate between the founders: when the red child is full transition to the electronic commerce, or increa the catalog sales force? Is to continue to focus on baby products market, or the introduction of cosmetics, 3C and other categories do comprehensive B2C? Is to adhere to the entrepreneurial culture, or the large scale introduction of occupation managers? As a result, the risk of investment we
choo to support Xu Peixin, advocated focusing on maternal and child supplies market choo from Li Yang
Xu Yexu is right. He saw the fal prosperity of this emingly hidden gold market. Chine although the number of newborns each year about 20 million people, but to truly become the baby products market "consumer" in 6 months after birth to two and a half, which means, including pregnant wome
心有余悸的近义词
n, the actual consumption of up to about 55 million people in the group. The existence of a large number of rural consumers may have never heard from the Internet can buy bottles or diapers. More deadly is that the target consumers no loyalty, when the child is 2 years old and a half later they left the market, the company must find new customers. Another problem is that the baby industry has always been a strong pattern of brand manufacturers, so retailers to get back the cost, but the account period is very short. "We can cover consumer groups is limited. If you do is one can calculate the accounts business, which can be regarded as a big business? "Xu Peixin said," red child is not the pursuit of high profits, but the repeat purcha rate."
Xu believes that this is the two route of the dispute: find more customers with existing products, or to existing customers to provide more types of products to choo? But Li Yang still believe that children should focus on the red 30% annually to maintain the steady increa of market gments, but not with excellent, the Jingdong the electronic commerce website multi product category competition.
经世奇才In October 2008 Li Yang left the red child did not have the
opportunity to test their ideas, but also the reality of the market and not on the side of Peixin xu. Man
y people familiar with the red child inside information says, its revenue last year is still only about 1 billion yuan.
According to Xu Peixin revealed maternal and child supplies accounted for only 4 of them into the red child to calculate, the traditional advantages of business atrophy as can be imagined.
For many red child employees over the past two years, chaos and confusion. In the Tsinghua Science Park Building 1, the red child company headquarters, the reporter noticed the stair corner there are two huge water tanks, no fish bowl, also not fine. A red child employee said, including the green plants and the wall in the building of the tapestry, in feng shui master under the guidance of the re arrangement, so this year the company can "transport".
[wrong]
The departure of Li Yang, by some employees as red children from "business as the core of" lost "a turning point in the capital as the core". Li Fansi said, after veral years of their communication with investors, thus laying a rious hidden danger. The founders of the red child in the history of the formation of the division, Li Yang and Yang Tao is responsible for the business, finance and communication with shareholders were entirely to Xu Peixin. Li Yang was not even aware of herlf
and Xu Peixin have inten contradictions and differences to the extent.
>成语500个>火页是什么意思
