1.全球化的商务活动
国际商务:(international business)
跨国企业:(multinational enterpri)
对外直接投资:(foreign direct investment)
全球商务:(global business)
新兴经济体:(emerging economies)
新兴市场:(emerging markets)
国内生产总值:(gross domestic product)
购买力评价法:(purchasing power parity)
三大经济体:(triad)
金字塔底层: (ba of the pyramid)
反向创新: (rever innovation)
外派经理: (expatriate manager)
跨国补贴: (international premium)
外商劣势: (liability of foreignness)
全球化: (globalization)
风险管理: (risk management)
情景规划:(scenario planning)
半全球化: (miglobalization)
非政府组织: (nongovernment qrganization)
2.理解政治、法律和经济
制度:(institutions)
制度转型: (institutional transitions)
制度基础观:(institution-bad view)
制度框架:(institutional framework)
正式的制度:(formal institutions)
规章支柱:(regulatory pillar)
非正式制度:(informal institutions)
规范支柱:(normative pillar)
认知支柱:(cognitive pillar)
交易成本:(transaction costs)
机会主义:(opportunism)
有限理性:(bounded rationality)
政治体制:(political system)
民主制:(democracy)
集权制:(totalitarianism)
政治风险:(political risk)
法律体系:(legal system)
大陆法:(civil law)
普通法:(common law)
神权法:(theocratic law)
智力资产:(intellectual property)
知识产权:(intellectual property rights)
国有企业:(state-owned enterpri)
道德风险:(moral hazard)
专利:(patent)
版权:(copyright)
商标:(trademark)
盗版:(priracy)
经济体制:(economic system)
市场经济体制:(market economy)
计划经济体制:(command economy)
混合经济体制:(mixed economy)
主权财富基金:(sovereign wealth fund)
3.重视文化、道德和规范
民族中心主义:(ethnocentrism)
社会结构:(social structure)
社会分层:(social stratification)
社会流动性:(social mobility)
低语境文化:(low-context culture)
权利距离:(power distance)
个人主义:(individualism)
集体主义:(collectivism)
文明:(civilization)
族群:(cluster)
男性特征:(masculinity)
女性特征:(femininity)
不确定性规避:(uncertainty avoidance)
长期导向:(long-term orientation)
道德:(ethics)
行为准则:(code of conduct)
道德相对主义:(ethical relativism)
道德帝国主义:(ethical imperialism)
腐败:(corruption)
文化智慧:(cultural intelligence)
《反海外腐败法》:(Foreign Corrupt Practices Act)
4.在全球利用能力
资源基础观:(resource-bad view)
SWOT分析:(SWOT analysis)
资源:(resources)
能力:(capability)
价值链:(value chain)
基准分析法:(benchmarking)
商品化:(commoditization)
外包:(outsourcing)
离岸经营:(offshoring)
近岸经营:(onshoring)
圈养资源:(captive sourcing)
因果模糊:(causal ambiguity)
辅助资产:(complementary asts)
社会复杂性:(social complementary)
VRIO框架:(VRIO framework)
有形的资源与能力:(tangible resources and capabilities)
无形的资源与能力:(intangible resources and capabilities)
原始设备制造商:(original equipment manufacturer)
原始设计制造商:(original design manufacturer)
原始品牌制造商:(original brand manufacturer)
5.国际贸易
贸易逆差:(trade deficit)
贸易顺差:(trade surplus)
贸易平衡:(balance of trade)
古典贸易理论:(classical trade theories)
现代贸易理论:(modern trade theories)
重商贸易理论:(theory of mercantilism)
