姓名：***
班级：环艺三班
学号：***********
Gucci is a very famous brand that only rich people can reach it. It is one of the most luxury articles in the world top ranking. It involves many kinds of products including fashion dress, leather product, shoes, watch, tie, perfume etc. The products branded Gucci are famous for its top grade, luxury and xy. In many people's eyes, It stands for their status and richness.
Fashion girls are always pursuing products like Gucci. As a leading brand of fashion and leather goods, its name is synomynous with style and luxury. It was founded in 1921 by fashion designer Guccio Gucci. Now, Gucci owns almost 300 stores worldwide and an annual revenue in excess of US.2.5 billion. The group has become a major force in the industry by acquiring other brands such as Alexander McQueen, Stella McCartney and Yves Saint Laurent. According to ‘Business Week’ magazine Gucci was in 41st position on the 2009 "Top Global 100 Brands". Gucci is also the biggest-lling Italian brand in the world. Its outstanding quality and exceptional beauty are totally attractive to fashion girls or ladies.
Within a few years time, the label enjoys such success as it attracts a sophisticated international clientele, who ek out the equestrian-inspired collection of bags, trunks, gloves, shoes and belts. The horbit and stirrup motifs were born of this world and become enduring symbols of the fashion hou, and of an increasingly innovative design aesthetic.
Gucci continues its expansion abroad with stores opening. With the development of science and technical, more people can afford to buy one or more luxury goods like Gucci.
Frida Giannini
Creative Director of Gucci
Frida Giannini's unique talent and passionate disposition has fuelled her ri as an international designer for one of the most recognized luxury fashion brands.
Born in Rome in 1972, she studied fashion design at Rome's Fashion Academy before ap
prenticing in a small ready to wear hou. In 1997, she landed a job at Fendi where she worked as a ready to wear designer for three asons before being named designer for Fendi leather goods.
In September 2002, she joined Gucci as Handbag Design Director. Two years later, she was appointed to the unprecedented role of Creative Director of Accessories in charge of bags, shoes, luggage, small leather goods, silks, fine jewelry, gifts, watches and eyewear. She took on the position with her trademark confidence and conviction, and has brought a powerful point-of-view to the hou's accessories.
By reinterpreting iconic elements from Gucci's past, such as the "Flora" scarf patterns and equestrian imagery, she has infud a rich heritage with new energy and modern x appeal.
In March 2005, she was named Creative Director of Gucci Women's ready-to-wear, in addition to her responsibilities for all accessories. In January 2006, she also became in charge of men's wear, thus becoming the sole Creative Director of the label. Her fresh an
d joyous vision combined with her savvy interpretation of the Gucci legacy has delighted fashion followers around the world. She has also been embraced by Hollywood, where her designs frequently grace the red carpet.
Frida approaches her life as passionately as she does work. Her humor, intelligence and fine-tuned aesthetic instincts shine through all of her designs. She has the same appreciation for a 1950s Raphael arm chair as she does for a new wave David Bowie album cover.
Through her frequent travels she constantly expands her range of inspirations and cultural experiences. Her well-rounded lifestyle makes her appreciate the needs of the modern Gucci woman. She balances the demands of a brilliant career with the laughter and intimacy of family and friends. Crediting her warm and optimistic personality to the sunny Roman way of life, Frida is a true embodiment of Italian style.
Like the brand she designs for, Frida has chon to ba in Florence both her professional and private life. She works in Gucci's offices in the town and resides with her
husband in a 15th century apartment in the centre of Florence.
History
1920s
In 1921, Guccio Gucci opens a leather goods company and small luggage store in his native Florence. Having spent years working in London's Savoy Hotel, he had absorbed the refined aesthetic of English nobility, and introduces this nsibility in Italy through exclusive leather goods created and produced by the master craftsmanship of Tuscan artisans.
1930s
Within a few years time, the label enjoys such success as it attracts a sophisticated international clientele, who ek out the equestrian-inspired collection of bags, trunks, gloves, shoes and belts. The horbit and stirrup motifs were born of this world and become enduring symbols of the fashion hou, and of an increasingly innovative design aesthetic.
1940s
Faced with a shortage of standard materials during the difficult years of Fascist dictatorship in Italy, Gucci establishes itlf as an enterpri synonymous with exceptional creativity and resourcefulness. The "Bamboo Bag" is introduced, becoming one of the first of Gucci's many iconic products. A favorite of royalty and celebrity alike, the bag is still available today.
