2020高考英语：阅读理解课堂练（1）
Passage One (Advertirs Perform a Uful Service to the Community)
Advertirs tend to think big and perhaps this is why they’re always coming in for criticism. Their critics em to rent them becau they have a flair for lf-promotion and becau they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precily becau of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpo of advertising is to ll goods. Another equally important function is to inform. A great deal of the knowledge we have about houhold goods derives largelyhurt造句
from the advertiments we read. Advertiments introduce us to new products or remind us of the existence of ones we alre
ady know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertiment.
Lots of people pretend that they never read advertiments, but this claim may be riously doubted. It is hardly possible not to read advertiments the days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertiments. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only cloly printed columns of news in your daily paper? A cheerful, witty advertiment makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertirs. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a tremendously uful rvice they perform for the community! Just about anything can be accomplished through the columns. For instance, you can find a job, buy or ll a hou, announce a birth, marriage or death in what ud to be called the ‘hatch, match and dispatch’ column but by far the most fascinating ction is the personal or ‘agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertiment for advertising there is!
1. What is main idea of this passage?
A. Advertiment.
B. The benefits of advertiment.
C. Advertirs perform a uful rvice to communities.
D. The costs of advertiment.
2. The attitude of the author toward advertirs is ________.
A. appreciative成人痱子
.
B. trustworthy.
C. critical.
D. dissatisfactory.
3. Why do the critics criticize advertirs?
A. Beca幼儿园保育工作总结
u advertirs often brag.
B. Becau critics think advertiment is a “waste of money”.
C. Becau customers are encouraged to buy more than necessary.
D. Becau customers pay more.
4. Which of the following is Not True?
A. Advertiment makes contribution to our pockets and we may know everything.
B. We can buy what we want.
C. Good quality products don’t need to be advertid.
D. Advertiment makes our life colorful.
5. The passage is ________.
A. Narration.
B. Description.
C. Criticism.
D. Argumentation.
Vocabulary
come in for ( sth. ) 是某事物的对象，吸引（某事物），获得
flair 天资，天分
iniquitous 极邪恶的，极不公正的
drab 单调的，乏味的
subsist 活下去，生存下去，维持下去
hatch 孵化（指生孩子）
match 匹配，婚姻
dispatch 派遣，发送
agony 极大痛苦，煎熬
agony column （报刊中关于个人疑难问题征询意见的）读者来信专栏
难句译注
Advertirs tend to think big and perhaps this is why they’re always coming in for criticism.
【参考译文】广告商总是雄心勃勃（想得很大），也许这就是为什么他们老挨批评。
Their critics em to rent them becau they have a flair for lf-promotion.
【参考译文】他们的批评者似乎对他们很气愤，因为他们在自我抬高/标榜上很有天分。
No other item in a newspaper provides such entertaining reading or offer such deep insight into human nature.
【参考译文】报纸任何其他栏目都难以提供如此有趣的文章，或提供对人性的内涵如此深刻的洞察。
I七年级下册古诗
t’s the best advertiment for advertising there is.
【参考译文】这是广告中最佳的广告。
写作方法与文章大意
文章以因果、对比的手法写出有没有广告的后果及广告的真正作用。文章首先指出广告商遭批评的原因：广告商夸大和人们认为广告浪费钱财、商品价格就搞；然后作者以有无广告的后果突出其功能，没有广告，商品价更高，生活单调、乏味。有了广告，商品价低，生活丰富多彩，人们获取各种信息。
