Fill in Blank(10%)
下笔什么什么成语
Definition of Translation：
In the light of popular orientation: translation is to express (sth spoken or esp. written) in another language or in simple words.
通俗地说，一种语言所表达的东西用另一种语言或用简单的语言重新表达出来。
Translation is a kind of cross-language, cross-culture communication by transferring the meaning carried by one language and its culture into another language and its culture
翻译是将一种语言文化承载的意义转换到另一种语言文化中的跨语言、跨文化的交际活动。
Translating consists in reproducing in the receptor language the clost natural equivalent of the source language message, first in terms of meaning and condly in terms of style. -- Eugene A. Nida
所谓翻译, 是指从语义到文体, 在译语中用最切近而又最自然的对等语再现原语的信息, 首先
是意义上的对等, 其次是风格上的对等。
Translating is rendering the meaning of a text into another language in the way the author 最美的爱情故事intended the text.
Translation is the production of a functional target text maintaining a relationship with a given source text that is specified according to the intended or demanded function of the target text. -- Christiane Nord
翻译是创作使其发挥某种功能的译语文本。它与其原语文本保持的联系将根据译文预期或所要求的功能得以具体化。
Functions of language: Informative function (信息功能)；Expressive function (表情功能)；Vocative function (祈使功能)；Aesthetic function(美感功能)
Classification of Translation：SL&TL译出语和译入语；Medium手段；Genre题材；Signs involved涉及到的语言符号
白晶菊花语Prerequisites for a Translator：linguistic competence；cultural competence；n of responsibility深厚的语言功底、广博的文化知识、高度的责任感
Basic concepts of Skopostheorie：
Skopos is a Greek word for “purpo”.
Skopostheorie: the theory that applies the notion of Skopos to translation
According to Skopostheorie, the prime principle determining any translation process is the purpo of the overall translational action.
To say that an action is intentional is to presuppo the existence of free will and a choice between at least two possible forms of behaviour. One form of behaviour is nevertheless held to be more appropriate than the other in order to attain the intended goal or purpo
We can distinguish between three possible kinds of purpo in the field of translation:
the general purpo aimed at by the translator in the translation process (perhaps “to e
arn a living”)
the communicative purpo aimed at by the target text in the target situation (perhaps “to instruct the reader”)
the purpo aimed at by a particular translation strategy or procedure (for example, “ to translate literally in order to show the structural particularities of the source language”)
Nevertheless, the term Skopos usually refers to the purpo of the target text圣诞树简笔画.
The top-ranking rule for any translation is thus the “Skopos rule”, which says that a translational action is determined by its Skopos; that is, “the end justifies the means”.
Advertising Translation：
■Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, rvices or ideas by identified sponsors through the various media.
--Association of National Advertising
■美国广告协会(ANA) 羊排怎么做好吃又简单
■广告是由特定的广告主付费的方式通过各种传播媒体对产品、劳务或观念等信息的非人员介绍及推广。
■commercial & non-commercial
■广告分为商业广告和非商业广告两大类。
■Advertising elements：1.headline (and sub-headline) 2.body text 3.slogan 4. trademark 5. illustration 6. supplementary items
■Advertising writing follows the KISS principle: keep it short and sweet
Translation(20%)
Cable Car of MT Tai 黄鹤楼 Sony 索尼 Kodak柯达 Gillete吉列(razor)
Philips飞利普 Audi奥迪 Addidas 阿迪达斯 Rolls Royce 劳斯莱斯
茅台Mautai 潘婷Pantene 北京Beijing Nescafe雀巢 Playboy花花公子
■熊猫Panda出现的反义词是什么 大白兔White Rabbit 小天鹅Little Swan 钻石Diamond
■长城子张学干禄Great Wall Benz平治(香港)朋弛(台湾)奔弛 BMW 宝马
■Ricoh丽确厘确 Rank Xerox 兰克施乐 全录 悉录 索牌 Solid
■Seven-up七喜 True 唇真纯真真彩
■Goldlion 金狮 金利来 Nike奈姬 娜基 耐克
■雪碧Sprite 清扬Clear 舒肤佳Safeguard 汰渍Tide Avon雅芳 Poison百爱神
■OMO奥妙 芳芳Fangfang Fragrance芳草 Fangcao Fragrant Grass
■小白象(乡村振兴总方针童鞋) Little White Elephant Pet Elephan 藕粉Lotus Root Starch Powder/Pudding 轻身减肥片Obesity-reducing Tablets Slimming Pills
■海尔Haier 海信Hin 马戏扑克 MaxipukeMaxipoker 金鸡牌闹钟Golden Cock Golden Rooster
■罗莎 Rosa 李宁Lining 安踏Anta 光明Bright 老板Boss 太阳神Apollo 皇冠Crown 蜂花Bee & Flower 自由鸟Free Bird 自然美Natural Beauty
■乐凯（胶卷）Lucky 来福（补品）Life 四通（电脑）Stone 回力（球鞋）Warrior 捷安特（自行车）Giant 穗宝（床垫）Symbol 美丽岛（地板）Merryland
