ⅠTranslate the following words and phras. (20%)
1.背书方法育儿假
2.企业家精神
3.口碑
4.广告牌
5.无约电话
6.裁员
7.品牌识别
8.薰衣草香味
9.双击图标
10.多元文化意识
11.profit margin
12.continuous renewal
13.luxury obssion
14.liquid aroma
15.open-plan office
16. personality type 十八大心得
17. take something with a pinch of salt
18. job-sharing
19. hot-desking
20. sales pitch
ⅡBad on what you have learned in BUSINESS ENGLISH class, choo the most suitable word to complete the following ntences. (15’)
discipline longevity permanent optimistic tailor found gathering beep cowardly unglamorous demonstrate wor fragrance aroma approach
21. If you’re massively entrepreneurial this isn’t for you. It’s a , a club with rules.
22.Katy Tanner’s cell phone with a startling message – you’re fired.
23. Women tend to be very good at listening. Men are usually the .
24. We had been over- . I did manage to find someone el who fitted in with me, but I was very lucky.
25. Madonna was one of the world’s first artists to bring the focus group to the music industry.
26. Unfortunately, a job in sales can’t quite shake off its image or associations with so
mething rather dishonest.
27. Much of moloney’s role is visiting clients, so she doesn’t have a at head office.
28. in 1979, International Art Consultants has been sourcing and commissioning art worldwide for over 25 years
29. is as much a marketing tool the days as a logo, a slogan or a jingle.
30. The company has a policy of promoting from within (which would explain Moloney’s amazement at her collegues’ ).
31. Then it’s up to the sales person that the benefits of their goods or rvices match the requirements
32. But the boss who dismiss workers by email aren’t necessarily evil, people.
33. In fact, the study suggests that to avoiding the weekly or even daily office 公路工程概预算 may not always be about a good idea.
34. work to the individual. It should be challenging and make u of their specific skills – skills that you may not have.
35. All we need now is a PC that can pick up from websites.
ⅢReading(45’)
Part One(2’X5=10’)
Ca study A: Mrs. Q bought a copy of the teenage girl’s magazine, Shout, for her twelve-year-old daughter. However, her daughter responded to an advertiment for ringtones offering ‘2 Tones 75p Each’ in large red figures. Further down the page, in the small print, were details of the standard costs for tones, graphics and animations which amounted to $4.50. The daughter only saw ‘75p Each’ in bold and didn’t reali the offer was a subscription rvice. She began receiving lots of ringtones and paying $1.5 each time. Mrs. Q was astonished and angry that a magazine aimed at children could contain such an advertiment. The ASA launched a formal investigation…
Ca study B: Almost 300 people contacted the ASA to complain about a TV commercial for the soft drink Fanta Z. the advert showed people drinking the company’s product Fanta Light and then spitting it out. The idea was that some people didn’t like Fanta Light but they would like the new drink Fanta Z. the majority of the people who complained said the advert would cau bad behavior in children. The company said their target audience was sixteen-to-24-year-olds and not younger children. However, the ASA was concerned that young children would e the advert as gun and encourage them to spit. For this reason, it was agreed that the advert could only be shown after nine o’clock in the evening.
Ca study C: Normally Ms A only buys organic or natural yoghurt but she decided to buy Danone’s new range of Shape yoghurts when she saw the advertiment saying that Sharp is ‘simply a virtually fat-free packed with real fruit. And becau there are no artificial sweeteners, prervatives or colorants, the delicious natural fruit flavours can really come through’. However, when Ms A got the yoghurts home, she saw eleven additives on the ingredients list. She contacted the ASA via its online complaints form. Eig
ht other people also complained about the claim that the product had nothing added to the fruit…
Look at the comments below about the three ca studies from the ASA. Which ca (A,B or C)does each comment refer to?
36 The company could argue that all the information was provided.
37 She should have read the packaging more carefully
38 People should always check the terms and conditions.
39 In this ca, the company couldn’t show the advert during the day.
40 The rules say advertirs mustn’t take advantage of younger readers.
Part Two: Cloze(1’X15=15’)
Read the text below about adverting. Choo the best word to fill each gap from A, B, C or D.
The first task is not to lect the right advertising. (1) ______, but to choo the right message. Advertiments (2) ________ assume that the reader, listener or viewer has a basic level of interest and is (3) _________ clo attention to the ad. But customers (4) ________ to ignore all ads that do not speak directly to them. For this to be the (5) ________, the product or rvice you are promoting has to meet a (6) _________ of the consumer. (7) ________ you have established this, then you can concentrate on (8) _____to deliver the message. Remember: the message has to be clear and simple. 电压力锅食谱In (9) _______ to answer the question of where you should place your advertiment, you will need to consider the following. First, how long is the (10) ________ going to last? If you want to rai the general awareness of your brand, you will need time and money. The are resources which not (11) _________ small or medium-sized business have. The (12) _______ is short-termed advertiments: for example, offering a product at a (13) __________ price for a limited period. The problem with this is that, even if the message (14) ________ to people at the time, customers will quickly era the advertiment (15) _____their memories. 1. A) place B) promoting C) medium D) newspaper 2. A) general B) usually C) most D) do 3. A) making B) paying C) getting D) give 4. A) think B) are C) tend D) often 5.A) ca B) means C) true D) fact 6. A) request B) will C) client D) need 7. A) Before B) Soon C) Once D) As 酱板鸭怎么做好吃>四川成都旅游攻略8. A) how B) where C) when D) why 9. A) how B) order C) time D) ca 10. A) way B) best C) time D) campaign 11. A) long B) many C) time D) far 12. A) way B) other C) alternative D) better 电脑风扇声音大怎么办13. A) reduced B) cheaply C) down D) money 蝴蝶简笔画14. A)gets on B) takes over C) ts up D) gets through 15. A) by B) in C) within D) from |
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