Unit 1 A Holiday of Lifetime
words to note
abound | 2 | independent | 8 |
acre | 小儿近视10 | nestled | 14 |
blasted | 6 | paddling pool | 1 |
brochure | 13 | paradi | 5 |
cavern | 3 | 快乐世界perched | 12 |
deluxe | 4 | scuba diver | 11 |
drought | 7 | shark | 9 |
exotic | 17 | situated | 18 |
描写动物的handcrafted | 16 | typhoon | 15 |
| 十五字 | | | |
Understanding the text
Part A: Comprehending the text
Complete the following ntences.
汉堡怎么做1. According to the first three paragraphs:
A major purpo of advertising is to inform us of new products or good bargains / help producers to ll their products.
It is possible that advertising is becoming less effective becau we are expod to too much advertising now and so much of it is misleading, so many people now ignore it.
2. According to the advertiment for Bantu Island:
The more adventurous members of the family can visit some of the attractions of the island, including a trip to an ancient cavern/ study the fascinating a creatures of' that area.
The less adventurous members can u the hotel swimming pool/paddling pool or play o
n the mini-golf cour or visit tile less adventurous places of interest ( in an airconditioned vehicle) such as a local lake.
Ghosts are often en around Lake Tall.
Wood has been ud to make the accommodation "units"
The holiday is cheap becau the resort is new and the owners claim to be more interested in making the guests happy than making money.
3. According to the newspaper report on Bantu Island:
Bantu Island is really only a small, bare, expod rock in the middle of the ocean.
Swimming around the island would be very dangerous becau of the many sharks.
The swimming pool isn't very much in u becau there is no water in it.
The author doesn't believe the stories about Lake Tall becau it is too small and too shallow for the stories to be true.
The author says the only reason your money "goes further" is that Bantu Island is a long way away go the money will be travelling further. The expression is not being ud in its usual meaninq of money lasting lounger as things are so cheap.
4. The advice the author gives in the last two paragraphs is to be very careful when reading advertiments and always try to check the information from an independent source before you buy whatever is being advertid.
Part B: Comparing the texts
| The Brochure | The Newspaper Article |
1 | resort | building site |
2 | a shallow bay/ island paradi | beachless bay/ hare rock |
3 | fascinating a creatures 申请报告格式范文 | hungry sharks |
4 | deluxe air-conditioned transport | open-backed jeep |
5 | individual, handcrafted units | wooden huts |
6 | ancient and mysterious lake | dirty pond |
| | |
Part C: Interpreting the text
1. Explain why the writer believes the two texts provide a "perfect example" of what he is trying to say.
The writer is trying to say that advertising is often very misleading and, in some cas, "legalized lying". The advertising brochure for Bantu Island is obviously very misleading—and, although nothing it says is actually a lie, it could be argued that it does not reprent the truth.
2. Why were the visitors to Bantu Island made to pay for the "tours" before they got to the resort?
Becau once they got to the island and saw what it was like, they would not waist to go on any tours.
3. Did the first article give any information that was not true, as oppod to simply misleading?
No, it was very carefully worded so that it would be difficult to prove it told any lies—simply did not tell the whole truth or ,misled the reader in different ways. For example, the resort does have a swimming pool (and even a paddling pool) -- it does not actually say that they don't have any water; it does say that a creatures abound, it does not say they are sharks, etc.
4. Explain fully what the writer means by the last ntence of the article.
We should look carefully at things that em attractive (and cheap). There is often a problem that is not obvious. This might also apply to other things, such as a motor vehicle, a new apartment, "special offers" on CDs, books, etc.
Developing your skills
Getting the writer's purpo
Which of the following do you think could be ud to describe the tone of the newspaper article?
humourous, aggressive, sarcastic
Look at the two texts again and make notes in the table below of other examples of each category.
| Brochure | Newspaper |
Layout | A Once in a Lifeti, me Holiday (This .means something very special -- so special it cannot防汛通知 ever be repeated. ) A Holiday .for All the Family | A "Never- To-Be-Repeated" Holiday (This .means it only happens once becau it was so bad you would never do it again. ) A "Holiday" for Nobody |
Choice of Information | a creatures brand-new cooled rare It omits any details of the size, etc. of the attractions (e.g. Lake Tall). No mention of having to wash in a small stream ( i. e. no plumbing or washing facilities in the hotel). | sharks half-built blasted They don't exist. |
Punctuation | ... you won't have a penny more to pay! -- The exclamation mark is suppod to show the reader what a wonderful deal she / he is getting with the holiday. | A "Holiday" .for Nobody -- the inverted commas indicate that the writer .feels the word "Holiday" is not the correct word. The "Beauties of Bantu Island" --again the inverted commas suggest that "Beauties" does not describe the reality of the Island. 网页图片怎么保存"Air-conditioned", "back-to-nature ", "resort", "lake", etc. all the show that the writer does not .feel the words are being ud with their usual meaning and connotations. |
| | |
The two articles that follow are from the advertising manager of the restaurant and from a dissatisfied customer. Complete them by filling in the blanks with words or expressions that make the writers' attitudes clear.
