社论式广告advertorial
倡导广告advocacy advertising
伏击式营销ambush marketing
视听材料audiovisual materials
公告牌bulleting boards
社会参与co mmunity involvement
企业广告corporate advertising
企业识别广告corporate identity advertising
危机管理crisis management
娱乐entertainment
展品exhibits奖的英文
特写feature articles
内部通报hou organ
以货代款in kind
机构广告institutional advertising
游说lobbying
前期市场企业广告market prep corporate advertising 营销公关marketing public relation
新闻简报news/press relea
意见抽样opinion sampling
慈善行为philanthropy
招贴posters
传媒炒作press agentry
数码3c传媒工具press/media kit
公共事务public affairs
公共关系户public relations
公共关系广告public relations advertising
宣传publicity
公众publics
招聘广告recruitment advertising
声望经营reputation management
撰写讲演稿speechwriting
赞助sponsorship
赛场营销venue marketing
新闻通报录像video news relea
执行证明书affidavit of performance
受众构成audience co mposition
受众占有率audience share
时间表avails
一刻平均听众数average quarter-hour audience
一刻平均收听率average quarter-hour rating
一刻平均占有率average quarter-hour share 交换辛迪加barter syndication
无线电视broadcast TV
有线电视cable TV
单位成本CPP
千人成本CPM
累积听众数cumulative persons
累积收听率cumulative rating
时段组合day-part mix
预定市场区域designated market areas
班车时间drive time
首播辛迪加first-run syndication
毛评点gross rating points
开机家庭HUT
形象移植i magery transfer
信息式广告in formercial
互相连接interconnect
存货inventory
地方时间local time
赔偿条件make-goods
广播电视网networks
网外辛迪加o ff-network syndication
协办participation basis
占位价格preemption rate
黄金时段pri me ti me
节目式广告PLA
节目收率视program rating
中国的军校节止编排形式programming formats
视听率调查服务公司rating rvices
电台指定时间run-of-station
赞助sponsorship
点播广播spot announcement
点播广播spot radio
受众总数total audience
总体受众计划total audience plan
电视家庭TVHH
特高频UHF
甚高频VHF
广告网络ad networks
广告查询ad request
横幅广告banner
阔幅说明书broadsides
手册brochures
商业回邮件business reply mail
按钮button
有线调制解调器cable-modem天伦之乐是什么意思
目录catalogs
光驱CD-ROM
分类广告Web站classified ad Web site
点击率click rate
点进率click-throughs
编辑名录co mpiled lists
小甜饼cookies
立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media
直接电脑Direct PC
直邮广告direct-mail advertising
折页folders
主页ho me pages
专属名录houlists
内部刊物hou organs
互动电视interactive TV
互联网Internet
互联网服务供应商Internet rvice provider
插播广告interstitial
关键词keyword
电脑亭kiosk
信件公司letter shop
名录经纪人list broker
邮件反应名录mail-respon lists
写风的诗
明信片postcards
推播技术push technology
销售信函sales letters
搜索引擎arch engines
邮简l f-mailers
赞助sponsorship
公告书statement stuffers
Web浏览器Web browr
网页Web page
Web电视Web TV
万维网World Wide Web
广告调查advertising rearch
态度测试attitude tests
中心场所测试central location tests
混杂测试clutter tests
直接提问法direct questioning
试验法experi mental method
小组讨论focus group
正试调查formal rearch
成见效应halo effect
深度访问in-depth interview
非正式/试调查in formal rearch
查询测试inquiry tests
深度调查技术intensive techniques
营销信息系统marketing information system, MIS 营销调查marketing rearch
市场markets
媒介种类media class
媒介调查media rearch
媒介细分media subclass
媒介单位media units
媒介载体media vehicles
产品merchandi
讯息message
动机motives
非概率抽样nonprobability samples
观察法obrvation method
事后测试posttesting
事前测试pretesting
初级信息pri mary data
投射法projective techniques
定性调查qualitative rearch
定量调查quantitative rearch
随机概率抽样random probability samples
回忆测试recall tests
信度reliability
销售测试sales tests
样本sample
样本单位sample units
二级信息condary data
新能源车辆全面调查survey
试验市场test market
通用产品代码universal product code
母体univer
效度validity
广告印象advertising impression
广告反应曲线advertising respon curve 注意度attention value
受众audience
受众目标audience objectives
间歇式排期blinking
品牌开发指数brand development index 集中式bursting
描写夏天的好句
品种开发指数category development index 发行量circulation
持续性continuity
持续式continuous schedule
成本效益cost efficiency
单位成本cost per point
千人成本cost per thousand
创意组合creative mix
分布目标distribution objectives
有效频次effective frequency
有效到达率effective reach
暴露值exposure value
市场、资金、媒介、组合、方法5Ms
起伏式flighting schedule
频次frequency
总印象gross impressions
毛评点gross rating points
市场markets
组合mechanics
媒介media
媒介策划media planning
媒介载体media vehicles
讯息力度message weight
方法methodology
组合媒介法mi xed-media approach
非洲大羚羊资金money
驱动值motivation value
看见机会opportunity to e
