消费者行为学核心概念的中英文对照表
1.差异阈限 differential threshold
2.最小可觉察差异
just noticeabledifference
3.韦伯定律 Weber' Law
4.阈下知觉 Subliminal perception
5.知觉警惕 perceptualvigilance
6.知觉防御 perceptual defen
7.知觉地图 perceptualmap
8. 消费者行为学consumerbehavior
9.角色理论Role theory
10.重度使用者〔频繁使用者〕heavy ur
11.关系营销 relationship marketing
12.全球营销文化 Global consumerculture
13.经典性条件反射 classical conditioning
14.非条件刺激 Unconditional stimulus
15.正强化 positive reinforcement
16.光环效应 halo effect
17.刺激泛化 stimulus generalization
18.操作性条件反射
instrumental conditioning
19.条件刺激 Conditional stimulus
20.负强化 Negative reinforcement
21.品牌伪装 Masked branding
1997年是什么命22.刺激甄别 Stimulus discrimination
23.复兴品牌 retro brand
24.心理需要 psychogenicneeds
25.功利需要 咖喱牛排Utilitarian needs
26.期望理论 Expectancytheory
27.双趋冲突 Approach-approachconflict
28.趋避冲突 Approach-avoidance conflict
29.终极价值观 terminal values
30.消费特定价值观
Consumption-specific values
31.价值观列表 list of values
32.产品介入 product involvement
中医考研科目33.工具性价值观 instrumental values
34.产品特定价值观
Product-specific values
35免费领黄钻.绿色消费 green consumption
36.双避冲突 Avoidance-avoidanceconflict
37.大规模定制 masscustomization
38.崇拜式产品 cult product
39.互动式营销
interactive mobile marketing
40.文化价值观 Cultural values
41.消费微文化 Consumption microcultures
42.手段目的链模型
Means-end chain model
43.自我概念 lf-concept
44.身份营销 identity marketing
45.自尊 Self-esteem
46.延伸自我 extendedlf
47.自我意识 lf-consciousness
48.自我意象一致模型梦见包饺子是什么征兆
lf-image congruencemodels
49.性别社会化 Gendersocialization
50.形体意象 body image
51.品牌个性 brand personality
52.品牌资本 brandcapital
53.品牌资产 Brand equity
54.价值观与生活方式系统
valuesand lifestyle system
55.生活方式lifestyle
56.生活方式营销观点
怎么说话
lifestyle marketing perspective
57.身份文化 statusculture
58.象征性团体 Symbolic community
59.消费者群体 consumergroup
60.联合品牌策略 co-branding strategies
61.认知一致性原理
principle of cognitive consistency
62.自我知觉理论lf-perceptiontheory
63.社会判断理论 Social judgmenttheory
64.认知失调理论theory of dissonance
65.得寸进尺技术
foot-in-the-door technique
66.多属性态度模型
Multiattribute attitude models
67.态度功能理论
functional theory of attitudes
68.对广告的态度
Attitude toward to the advertiment
69.态度追踪 attitude tracking
70.按次计费 pay-per-view
71.假博客 Fake blogs
72.尝试理论 Theory of trying
nl绕口令
73.睡眠效应 Sleepereffect
74.许可营销 Permission marketing
75.信息源可信性 sourcecredibility
76.信息源吸弓 I 力 sourceattractiveness
77.平衡理论 balancetheory
78.双因素理论 two-factor theory
79.非真人的代言人 Nonhuman Endorrs
80.文化含义 cultural meaning
81.匹配假说 Match-up hypothesis
82.知识偏见 knowledge bias
83.报告偏见 Reporting bias
84.晕轮效应 Halo effect
85.广告疲劳 advertising wear-out
86.双因素理论 two-factor theory
87.支持性论述 supportive arguments
88.反驳性论述 Refutational arguments
89.比拟式广告 comparativeadvertising
90.精细加工可能性模型
elaboration likelihood model
91.外围路线.Peripheral route
92.过度选择 Hyperchoice
93.理性的观点(Rational perspective)
94.购置冲力(Purchamomentum):
95.有限型决策 limited problemsolving
96.习惯型决策 业务精湛Habitual decision making
