电子商务双语期末试卷答案（A）
湖北理工学院2015-2016学年度第（一）学期试卷
2013 级商务英语专业《电子商务》期末答案(A)
答案
Part I Vocabulary（26 points）
Section A（12 points，2 points each ）
1. ( E )
2. ( A )
3. ( C )彩虹的颜色顺序
4. ( B )
5. ( D )
6. ( F )
Section B（14 points，2 points each ）
1.auctions
2. bidding
3. integration
4. platform
5. e-shops
6.well-known
7. guaranteed
Part II Short-answer question（20 points，2 points each）
1.Any transaction completed over a computer-mediated network that involves the transfer of ownership or rights to u goods or rvices. A process that an organization conducts over a computer-mediated network
2. Identify the main category of Electronic Commerce.
Business-to-consumer (B2C)
Business-to-business (B2B)
Consumer-to-consumer (C2C)
Business-to-government (B2G)
3. Identify the definition of Electronic Business Infrastructure.
The share of total economic infrastructure ud to support e-business process and conduct e-commerce transactions.
寒碜的意思4. Identify five examples related to Electronically-linked devices.
Computers, personal digital assistants, web TV
Internet-enabled cellular phones, interactive telephone systems
Internet, intranets, extranets, telecommunication networks, EDI
5. Identify six categories of E-business applications.
Collaboration Customer Service
军产房Customization Streamlining
Management Cutting Edge
6. What are potential benefits of E-business?
More product/rvice lections Higher Productivity雷锋名字
Improved accessibility and convenience Better availability of information
Shorter lead time Improved communication Stronger competitive position 7. Identify the definition of World Wide Web
The World Wide Web (www), always called simply the Web, is a ries of Internet software, which can realize global data sharing.
8.Identify the definition of E-commerce
Any transaction completed over a computer-mediated network that involves the transfer of ownership or rights to u goods or rvices
9. Identify four Online Publishing Approaches and Methods
Online-archive approach New-medium approach
Publishing-intermediation approach Dynamic approach
Content providers and distributors
Publishing of music, videos, games, and entertainment
10. What are advantages of E-book to publisher?
Lower production, marketing, and delivery costs
Lower updating and reproduction costs
朝花夕拾评价
Ability to reach many readers
Ea of combining veral books so professors can customize textbooks by using materials
Lower advertising costs
山药种植Part III Translation（20 points,2 points each）
1.减价拍卖Dutch Auction
2. 清算经纪公司Liquidation Broker’s Firm (Clearance agent company)
3. 匿名现金anonymous cash
4. 互联网多线交谈Internet relay chat
5. 光纤电缆fiber-optic cable
6. Retrieve information 检索信息
7. Traditional bricks and mortal business 传统商业模式
8. Human intervention 人为干预
9. Cash simulation type electronic money 现金模拟形电子货币
10.Group purchasing site 团购网站
Part IV Interpretation（10 points, 2 points each）
电子商务对于人类生活方式的总体影响，完全可以与汽车拥有增长幅度和普及电话相提并论The overall impact on lifestyle could well be comparable to, say, that of the growth in car ownership or the spread of the telephone.
对于那些能充分挖掘其潜能的企业来说，电子商务使其实现突破性变化成为可能。这些突破性变化使顾客的观念发生了重大的改变，因此他们不是将市场进行重新定位，就是去开辟全新的市场。
For tho companies that fully exploit it's potential, electronic commerce offers the possibility of breakpoint changes — changes that so radically alter customer expectations that they re-define the market or create entirely new markets.
Electronic commerce opens up new avenues for the marketing of traditional goods and rvices directly to consumers.
电子商务为传统商品和服务的市场开拓提供了全新的渠道
With the maturing of EDI and the rapid growth of Internet and the World Wide Web, electronic commerce is accelerating.
随着EDI的成熟和互联网及万维网的飞速发展，电子商务正加速发展。葵花镇
The markups that occur between manufacturers, wholesalers, distributors, retailers and consumers
can add the cost of goods purchad by consumers.儿童自闭症
经过生产商、批发商、分销商、零售商到消费者的层层加价，使得消费者购买商品时的成本增加了。
Part V Writing （24 points ）
Dear Mr/Ms,
I reprent the W/P Electronics Company in Dallas, and will be in Kunming from next Monday to Friday, (October 5-9). I should like to call on you to discuss our new monitor. Would 0930 hours on Tuesday, October 6 be convenient?
I shall be in Beijing, at the Great Wall Hotel, from Tuesday, September 29, until Sunday, October 4, where a message will reach me. If the day is not convenient, will you plea suggest another?
