"Tailoring" customization rvices 期刊名称： Journal of Service Management
作者： Wang, Yonggui,Kandampully, Jay, Jia, He (Michael)
年份： 2013年蔚蓝的海
期号： 第1期八十英文
继续英语怎么说关键词： Customization mode;Regulatory focus;Decision
making;Evaluation;Regulatory fit;Services
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第九套广播体操教案摘要：Purpo – The aim of this article is to examine the interaction effect of customization mode and regulatory focus on the "tailoring" outcomes of customized rvices in both the number of options retained and consumer evaluations. Design/methodology/approach – Two experiments investigate the interaction between customization mode and consumer regulatory focus, together with mediating and moderating factors. Findings – An interaction effect of customization mode and regulatory focus exists: it significantly influences the number of options retained, and prevention-focud consumers retain mor教师研修计划
阅读思维导图简单画法e options in the final customized offering than promotion-focud consumers in subtractive customization, whereas this effect is reduced in additive customization; it significantly affects how consumers evaluate
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内容由中国教育图书进出口有限公司引进
