2014高考英语阅读理解全程提升训练（23）及答案
阅读理解
奄奄一息的反义词Awareness Weeks （认知宣传周）have become a regular part of Britain’s cultural landscape over the past few years . They started back in 1957, when one charity （慈善机构）, Christian Aid, decided to make all its money-raising efforts on one time of year. It was thought that by doing this they would get more publicity for their cau.
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They were right, and soon other charities and campaign （活动）groups followed them. The days , most donations（捐款）to charity are not collected on the streets. So instead of just asking for money, charities prefer to spend their time “raising awareness” —spreading knowledge of the work they do or the cau they support . They also compete with business and trade groups who u awareness weeks as marketing campaigns for their products.
七年级上册历史知识点
There are now 500 awareness weeks held every year in the UK. No week goes by without
one group or another trying to make the British public aware of something, with most held in May or October.
The danger with all the awareness weeks is that people start to become cynical(不信任). Take National Smile Week; it ems like a great idea. Let’s all make each other’s life a little bit happier with a friendly smile. But really it’s just a group of dentists and cosmetics companies trying to ll us toothpaste. It’s enough to make you want to start National Forget About It Week.
“People feel that many awareness campaigns are just marketing exercis,” says Ms Ormiston , who edits the Awareness Campaign Register, a news letter which encourages people who run Awareness Weeks to become more aware of each other . “But 90 per cent of campaigns are run by traditional charities or not for groups to make money.”
“There’s still no official group for awareness campaigns,” says Ms Ormiston. “People can do what they like, whatever the size of their budgets（经费）or their public relations machines allows .”
This situation has led to calls for laws to stop real charities having their efforts overshadowed by marketing campaigns. This could be done by makin金钱蛋的家常做法g the two groups hold their weeks at different times or stopping business running imitation(模仿) charity campaigns.
But there is another way. Maybe it’s time for National Weak Awareness Week, especially for people who awareness of Awareness Weeks is weak.
1. What’s the main purpo of awareness weeks run by charities in Britain?
A. To rai money for charities. B. To spread knowledge of charities.
大学生年度总结 C. To take up marketing campaigns. D. To adverti their goods for sale.
运动量 答案解析：答案为A。本题为细节题。从第一段第二句话 “…decided to make all its money-raising efforts on one time of year.”可知，答案为A。
2. Why do people start to become cynical about awareness weeks?
A. Too many awareness weeks make people feel bored.
B. People feel many awareness weeks are just for marketing exercis.
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C. People have a weak awareness of awareness weeks.
D. Awareness weeks are held too often and too much money is raid.
答案解析：答案为B。本题为细节题。第四段中提到了人们开始对认知宣传周不满意，第五段中首句 “People feel that many awareness campaigns are just marketing exercis…”可知，答案为B。脚毛
3. What does Ms Ormiston think about awareness weeks?
A. Most of the awareness weeks should not be for making money.
B. Official groups should take the place of charities in awareness campaigns.
C. People can do what they like in awareness weeks.
D. People can get larger budgets through awareness campaigns.
答案解析：答案为A。本题为细节题。从第五段的最后一句话 ““But 90 per cent of campaigns are run by traditional charities or not for groups to make money.”可知，答案为A。在第六段中Ms Ormiston提到认知宣传活动没有正式的群体（no official group for awareness campaigns），因而人们可以做他们想做的，不考虑到活动经费或者公共关系机器所允许的范围。故B，C，D都与文意不符。
4. Which of the following is the right measure to be taken to solve the problems in awareness campaigns?
A. Laws should stop awareness weeks run by real charities.
B. There should be large public relations departments in awareness campaigns.
C. Business and awareness campaigns should not be held at the same place.
D. Marketing campaigns should not be in the name of charity ones.
答案解析：答案为D。本题为推理题。从倒数第二段首句 “This situation has led to calls for laws to stop real charities having their efforts overshadowed by marketing campaigns.”可知，要解决前面提到的问题就要制定法律来阻止真正的慈善活动被市场营销活动所过度遮蔽，言外之意就是市场营销活动不应在慈善活动的名义下进行。故答案为D。A选项与文意不符；B选项未提及。倒数第二段的第二句话 “This could be done by making the two groups hold their weeks at different times or stopping business running imitation charity campaigns.”可知，文中提到了 “different times”，而非C 选项的 “not be held at the same place”, 故C选项不正确。
