BUSINESS PLANNING 1. The Business Plan Marietta Kiss
University of Debrecen
Faculty of Economics and Business Administration
‘Tho who fail to plan…plan to fail.’
(George Hewell)
Planning
2 related parts:
Creating a vision, tting goals
Setting out the ries of action steps needed to reach the goals
Plan: predetermined cour of action for reaching an agreed goal or objective
Planning: deciding in advance:
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Planning(Timmons, 1990)
短板理论Planning is a systematic, logical and structured way of thinking about the future of a business; that is, of deciding where a firm needs to go and how fast, how to get there, and what to do along the way to reduce uncertainty and to manage risk and change.
It is therefore a process of tting goals and deciding how to attain them.
方法英语
Planning
Esntial in all situations where
The future is likely to be very uncertain
Tasks are complex and involve a ries of action
steps which must be properly coordinated
It is necessary or desirable to save time and effort,
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and make few errors
It is wished to reach a predetermined goal, terget or
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destination
It is wished to reduce uncertainty and make life more orderly
It is necessary to reduce the level of change-induced
volatility
It is wished to reduce the disruptive effects of change on future situations
