Decision weaving: Forming novel, complex strategy in entrepreneurial ttings销售过程
期刊名称： Strategic Management Journal
军训的收获与感悟作者： Timothy E. Ott,Kathleen M. Einhardt
catchon
年份： 2020年
辞旧迎新祝福语
期号： 第12期
软键盘快捷键
音乐的英语关键词： entrepreneurship;managerial cognition;microfoundations;strategic
经典古文
decision making;strategy formation关于战争的故事
摘要：Rearch Summary Strategy formation is central to why some firms ize novel opportunities while others fail. We explore a core dilemma of strategy formation in entrepreneurial ttings – whether to learn a novel strategy one domain at a time (modular) v. asmble a complex strategy of coherent activities across all domains at once (integrative). By studying 6 ventures, we develop a theoretical fra
mework for how entrepreneurs effectively form novel, complex strategy: Decision weaving . They 1) employ quential focus (not parallel), 2) pau at plateaus (not optima), and 3) deploy stepping stones (not leaps) in background domains. The behaviors enable both fast, effective learning and evolving yet holistic understanding of an emerging strategy. Overall, we contribute to the microfoundations of strategy by proposing
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