学习领域名称 | 会展英语 | 代码 | 070107 |
对应行动领域 | 涉外企业等岗位 | ||
类别 | 专业必修课 | ||
学时学分 | 64学时，2学分 | ||
先修课程 | 商务礼仪、秘书实务、文秘英语、商务英语函电、国际贸易 菱铁矿 | ||
后续课程 | 顶岗实习 | ||
序号 | 单元 | 好听的童话故事主要内容 | 教学要求 | 学时 | |
1 | General introductionto the exhibition industry | 理论教学 | 1。Types of people involved in an exhibition 2。Benefits of attending exhibitions 3.Impacts of exhibitions 4。Development and prospect of China专门借款’s exhibition industry 5。Exhibition industry in other countries | 1。Know why people attend exhibitions 2.Know famous exhibitions in China and around the world | 2 |
实践项目 | Search for information on line | 1.can arch for the information of exhibition industry in China 2。Can arch for the information of exhibition industry in other countries | 2 | ||
2 | Promoting an Exhibition | 理论教学 | 1.Introducing an exhibition 2.Inviting to an exhibition 3.Enquiring about an exhibition 4。Choosing an exhibition | 1.Introduce and promote an exhibition 2.Make invitation to an exhibition 3.Enquire about an exhibition 4。Choo an exhibition | 4 |
实践项目 | Making an Invitation to a Trade Fair: 1。to ask for information about an exhibition 2。to invite a foreign company to a trade fair 3。to write an invitation letter 4.exhibition and its classification | 1。can ask for information about an exhibition; 2。can invite a foreign company to a trade fair； 3。can write an invitation letter； 4.know something about exhibition and its classification | 4 | ||
3 | Making exhibiting arrangements | 理论教学 | 1.Booking a stand 2.Arranging shipping 3。Handling insurance 4.Making travel arrangements | 1.Deal with booth rervations 2。Deal with exhibits transportation 3。Deal with exhibits insurance | 4 |
实践项目 | Making Travel Arrangements:爷爷是祖父吗 1。to deal with the shipping of exhibits； 2.Moving in and moving out of exhibits。 | 1。can deal with the shipping of exhibits; 2.Know something about moving in and moving out of exhibits。 | 4 | ||
4 | Moving in an exhibition | 理论教学 | 1.Building the booth 2。Decorating the booth 3.Trainning booth staff | 1。Deal with booth building 2。Talk about how to decorate a booth 3。Train booth staff 4.Find information about business and exhibition arrangements | 4 |
实践项目 | Making Exhibition Stands Attractive: 1.to make an exhibition stand attractive to customers; 2.to decorate a distinctive booth。 | 1。can make an exhibition stand attractive to customers; 2.can decorate a distinctive booth.s | 间歇时间4 | ||
5 | Receiving clients | 理论教学 | 1。Receiving customers at a booth 2.Socializing with Clients 3.Going sighteing with clients | 1.Attract more buyers to your stand 2。Receive clients appropriately at the stand 3.Entertain clients by business dinners 4。Build friendly business relationship at the first contact | 4 |
实践项目 | Receiving Customers： 1.to know how to communicate with your customers and be professional; 2。to know how to promote products； 3。工会年度工作计划to know and master how to attract more people to your stand 4.to know how to choo qualified staff for the exhibition | 1.know how to communicate with your customers and be professional； 2。know how to promote products； 3。know and master how to attract more people to your stand 4.know how to choo qualified staff for the exhibition | 2 | ||
6 | Prenting products | 理论教学 | 1。Prenting products 2。Talking with visiting clients about new products 3.Learning to prent effectively | 1。Inquire about products and rvices 2.Make professional introduction to products and companies 3.Attract customers with an effective product prentation 4.Communicate effectively with suppliers or buyers | 4 |
实践项目 | Introduction to Exhibitions: 1。to understand different descriptions of products; 2。to introduce companies and their products； 3.to attract a customer with your knowledge about the products； 4。to be an effective communicator. | 1.can understand different descriptions of products； 2.can introduce companies and their products; 3.can attract a customer with your knowledge about the products； 4。can be an effective communicator。 | 4 | ||
7 | Negotiating business | 理论教学 | 1.Negotiating about price 2。Negotiating about payment 3。Negotiating about shipment 4.Negotiating about packing and insurance | 1.Negotiate about price 2。Negotiate about payment 3.Negotiate about shipment 4。Negotiate about packing and insurance 5.Develop about the negotiating skills | 4 |
实践项目 | Business Negotiation: 1.to comprehend successful negotiation skills； 2。to master uful expressions during negotiation； 3。to practice negotiation skills | 1。can comprehend successful negotiation skills； 2.can master uful expressions during negotiation； 3.can practice negotiation skills | 学油画2 | ||
8 | Signing a contract | 理论教学 | 1。Drawing a contract 2。Amending a contract 3。Signing a contract | 1。Understand the definition and legal effect of contract 2.Be able to describe the necessary parts of a contract 3.Be familiar with terms in a contract 4.Be able to check and amend various terms of a contract | 2 |
实践项目 | Business Contact: 1。to attract the buyers to visit your stand； 2。to avoid inappropriate words or behavior during reception； 3.to build up your professional body language and understand others’ | 1.can attract the buyers to visit your stand; 2.can avoid inappropriate words or behavior during reception; 3.can build up your professional body language and understand others’ | 2 | ||
9 | Following up business | 理论教学 | 1.Learning exhibition follow-up strategy 2。Planning after-show marketing activities 3.Following up sales orders & prospects | 1。Learn exhibition follow—up strategy 2.Discuss exhibition follow-up plans 3.Follow up sales orders placed at the exhibition 4.Follow up potential clients | 4 |
实践项目 | Moving Out of an Exhibition and Follow-up： 1.to comprehend the tips on business follow—up； 2.to get familiar with expressions in different situations; 3.to practice letter writing about business follow—up。 | 1.can comprehend the tips on business follow—up； 2。can get familiar with expressions in different situations； 3.can practice letter writing about business follow-up. | 4 | ||
10 | Analyzing exhibition results | 理论教学 | 1。Measuring the success of an exhibition女子写真 2。Reporting exhibition results 3。Writing reports on exhibition results | 1.Analyze the exhibition results 2。Report the exhibition results to your boss 3。Write a business report on exhibition results 4。Discuss future exhibiting needs | 4 |
实践教学 | Analyzing the Productivity of the Exhibition: 1。to analyze the results of an exhibition； 2。to report the results of an exhibition to your boss or supervisor； 3。to make u of the results of an exhibition； 4.to write a short report. | 1。can analyze the results of an exhibition； 2.can report the results of an exhibition to your boss or supervisor； 3.can make u of the results of an exhibition； 4.can write a short report。 | 2 | ||
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