第四辑
1、Selling old stock
The manufacturing company you work for needs to make space in its warehou to stock its new products. The company would like to ll off end-of-range products at discounted prices.
You have been asked to make recommendations.
Discuss the situation together and decide:
·whether to offer the same discount on all products熊的英语怎么说
·how customers could be informed of the discounts.
Follow-on questions:
·Do you think discounts are a good way of lling old stock?
·
In what other ways do you think companies can get rid of unwanted stock?
·What do you think is the main disadvantage for a company of having too much stock in its warehou?
·How do you think companies could plan their stock requirements more accurately?
·Why do you think it can be difficult to ll stock sometimes?
·How do you think discounting could affect a company’s image?
唐山今日限行尾号2、Promoting a new model
The car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old.宝宝出生
You have been asked to make suggestions for promoting car.
黄山介绍Discuss the situation together and decide:
·
which features of a car might be important to the target group
·地震自救how an advertising campaign could prent the car.
Follow-up questions
·If you were buying a car, which features would most influence you?
·Apart from the age of target consumers, what might influence companies when pricing new products?
·How easily influenced do you think consumers are by advertising campaigns?
·Why might it be necessary for companies to introduce new products regularly?
·Do you think timing is important when launching new products?
·Why do you think companies decide to stop making a product?
3、Giving prentations
The Managing Director of the company you work for is concerned about the quality of prentations given by staff at internal and external meetings.
You have been asked to help organize some training for staff in giving prentations.
Discuss the situation together and decide:
·which type of staff would benefit most from this training
·how to decide whether training has bee successful.
Follow-up questions:
·How uful do you think it is for staff to be trained in giving prentations?
公章挂失
·What do you think makes a successful prentation?
·Would you like to have some training in giving prentations?
·Do you think it’s uful to watch other people giving prentations ?
如何提高眼睛视力·Do you think it’s uful for people to watch video recordings of their own prentations?
·What other ways of communicating new information to customers and staff might be effective?
4、Trade Delegation
The company you work for is considering whether to nd a trade delegation to a country which is potential new market.
You have been asked to help to plan the trip.
Discuss the situation together and decide:
·what the advantages and disadvantages of nding staff on the trip might be
·what kinds of information about doing business in the country the staff need to known before the trip.
Follow-up questions
·What other plans for the trip would it be necessary to make in advance?
·What follow –up steps do you think companies should take on returning from a trade delegation?变色镜
·If you were offered a place on a trade delegation, would you accept it?
·What do you think is the best way to give a good impression of a company when doing business abroad?
·Why do you think companies sometimes u sales agents to ll their products in other countries?
·How important would it like be to speak the language of the country that a trade delegation is visiting?
模拟题
1、Company Visitors
A group of business people from a foreign trade delegation are visiting your company next month.
You have been asked to help prepare a programme of activities for the visitors.
Discuss the situation together and decide:
·what kinds of activities would be suitable for the visitors
·how to entertain the visitors outside working hours.
2、Customer Newsletter
Your company would like to introduce a newsletter to nd to its customers regularly.
You have bee asked to co-ordinate the project.
Discuss the situation together, and decide:
·what kinks of articles and information should be included in the newsletter
·what the newsletter should look like and how offen it should be produced.
