1. Entrepreneurial background
In our Tianjin University, there are many lling fruit juice and tea drinks shops, but no professional ice cream shop. What’s more, nowadays, college students' needs and tastes continuously improve, an ordinary tea and ice cream shop has been unable to realize the attraction of the consumer groups, but the ice cream shop with monopoly should be college students’ fashion choices. I think this is an opportunity, a ice cream shop in Tianjin University has a great market potential.
There are a variety of ice cream flavors, but it’s difficult to satisfy everyone’s needs. So I decided to open a lf-rvice ice cream shop, with the buffet style, consumers can lect ice cream with their wishes. This kind of practice will break the business pattern of traditional cold stores, I hope there will be better sales results.
2. Entrepreneurial purpo
2.1 Exerci and improve ability
As is known to all, ability is more important than knowledge, which requires a platform to let us keep on learning, exerci and show ego. Self-employment can make us to u our learned knowledge in practice, make up for the inadequacy of our learning in practice, and make us to combine knowledge and practice, constantly exerci and improve our ability.计算机型号
乌龙绞柱2.2 Make money
Clearly, the purpo of business is to make money, if we can u our earned money to pay our own tuition and our living expens, it will make us more a n of accomplishment.
3. Introduction of my storefront
Store Name: “Sweet” Buffet Ice Cream Shop
Store Profile: Our mainly lling is ice cream, we take the form of buffet, we provide all kinds of raw materials to our customers, such as cream, chocolate, fresh fruit and so on,
customers can mix and match them according to their tastes.
Store Address: Our shop is located in the vicinity of “pengxiang” apartment, becau lots of students live there, there is a large consumer market.
Operation Principle: our shop adheres to the operation principle that integrity is the foundation, and customers’ interests go first. We absolutely guarantee the quality of our products and rvice.
4. Financial Planning
4.1 Capital budget
Project Title | Listing | Budget |
Credentials | Business licen and health permits, etc. | ￥600 |
Rent | Store area is about 50 square meters. | ￥22000/n |
Renovation | Including desks and chairs cost | ￥10000 |
| 疏花水柏枝 Equipments | Ice cream machines and freezer, etc. 瞳孔大小 | 楼盘名称 ￥15000 |
Raw materials | Cream, fruit and chocolate, etc. | ￥26000/n 驴的英文 |
Other | Water and electricity cost, etc. | ￥24000/n |
哆啦a梦经典语录Summary | ￥97600 |
| | |
4.2 fund procurement
Becau the capital budget is about ￥100,000, so we have to rai at least ￥100,000. There are two main sources of funding, We can make loans from college student lending institutions or borrow money from parents.
4.3 Profit analysis
If there are 20,000 students, about 50% of them go to the store to buy ice cream, the average consumption is￥10 per person per time, and they go to our shop 5 times every year, we can calculate the profit for the year like this:
20000×50%×￥10×5=￥500000
We deduct the prime cost ￥100000， the net interest is ￥400000：
￥500000 - ￥100000 = ￥400000
5. Marketing Plan
We make a strategy, called 3p: Product, Price, and Promotion.
Product strategy: Most customers loving ice cream are girls, according to their tastes, the taste of ice cream raw materials are chocolate, strawberry, blueberry, whipping cream and so on, fruits are commonly grape, cherry, pear, apple, banana, watermelon, orange, pineapple, peach and so on. We solemnly promi that all the ingredients are fresh.
Price strategy: The buffet ice cream price is ￥10 every cup, you can u our raw materials to match your favorite taste. If you buy two cups, we will give you a cup for free.
Promotion strategy: After ten times, we will give you the membership card, you will enjoy a discount of twenty percent off.
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