Question: From customers’ point of view, what are the differences
between the insurance market in and outside China?
问题：请从顾客的角度谈谈中国与国外保险市场的不同之处
Answer: The similarities are actually much larger than the differences. Of cour, the market in China is still in its incipient stage, where customer knowledge about insurance is limited, but growing. Many people do not understand exactly what they buy and why they need to buy it. Financial industry needs to give more education and guidance to consumers. This is actually as much an issue China as most other countries.
新年的简笔画回答：事实上两者的相似之处比差别之处更多。当然，国内保险市场还处于一个比较初级的阶段，顾客对保险的了解比较有限，但大家对保险了解也越来越多。很多人不明白他们买的是什么样的保险及为什么他们需要买保险，所以金融行业的人员需要给予顾客更多的指导和帮助。事实上这一点在中国以及其他很多国家保险行业中都存在。
Question: You have a more than 10 years working experience in ABC. What do you think ar
大海怎么画e the advantages of ABC insurance? What kind of unique rvice experience can ABC bring to China market?
问题：你在ABC这家企业已经工作超过10基础教育教师培训年，你认为ABC保险公司的优势在哪里？ABC能给中国保险市场带来什么独特的服务经验呢？
Answer: ABC is one of the largest financial companies in the world. Most people do not know it but the first insurance policy ABC sold in China was actually in 1886. ABC has been here for many years and is very committed to develop a franchi in China. ABC is very successful internationally with their focus on easier products and rvices for customers. I believe that is exactly what we also need here. In China many insurance companies are so focud on getting new clients they often forget to take good care of their existing clients and to give them good rvice. ABC’s aim is to give customers a good experience in every touch point with the company. And to make sure we improve and deliver up to our promi, we have recently launched a system to regularly get direct customer feedback. We u this feedback to improve our rvice and process continuously so we keep raising the bar for ourlves and our competitors.
回答：ABC企业是世界上最大的金融企业之一。虽然很多人都不知道ABC这个企业，但事实上ABC早在苹果手机越狱是什么意思1886就在中国市场推出了它的第一份保险政策。ABC已经在中国市场发展了很多年了，并且它非常注重在中国发展特许经销权。ABC专注于为客户供更为简易的产品与服务，这使得ABC在国际市场取得了很大的成功。我相信这正是我们在开发中国市场过程中所需要的。在中国，很多保险公司过于重视开发新客户，而往往忘记照顾好它们已有的老客户，给老客户提供更好的服务。ABC的宗旨是在企业业务的每一个环节上都给客户良好的体验。为了确保能够改善及履行我们的承诺，我们近期启用了一个新系统以定期搜集顾客直接反馈意见。利用这一反馈平台可以不断地改善我们的服务水平，从而促使我们自身和竞争对手更上一层楼。
Question: With your rich knowledge and experience, what kind of changes and new things can people expect? How do you plan to conjunct your experience from abroad to China market?
问题：以你对这个行业的丰富的知识与经验，你认为客户会比较期待哪些改变以及新的服务的出现呢？你将怎样将你的国外工作经验结合到中国市场的工作上？
Answer: People care about their lifestyle and they want to keep it in the future. It is our job as an insurance company to give consumers guidance in how to do this, also taking into account what the impact could be of unexpected events. Nowadays, people in China often buy insurance as an alternative investment product, with some minimum protection coverage. At the end of the day, an insurance product is exactly what it is, an insurance product. It should insure people and give them protection in ca life takes an unexpected turn. Events like the recent bullet train accident will only fuel people’s awareness about insurance and will increa their demand. We will e more and more comprehensive products with protection as the market and customer knowledge evolves.
回答：客户比较关注他们的生活方式，并且希望在将来一直保持这种好的生活方式。作为保险公司我们的工作就是指导客户如何去实现他们的目标，并且让他们了解一些突发事件会对他们的生活造成什么样的影响。夏侯渊和夏侯惇如今,在中国人们通常购买一些最低保障范围的保险作为一项另类投资产品。
呼和浩特大昭寺在这项保险产品快到期的时候，它就只是一份保险产品。保险产品能在客户遭遇人生中不
信息安全保护
可预期的突发事件时，给客户带来保障。就像最近高速列车事故一样，刺激了客户对于保险的关注意识并且会增加他们对于保险的需求。随着市场的演变和客户对于保险知识了解的越来越深我们将会看到更多更为综合的保险产品的出现。
Question: Since you are now in charge of marketing, from which aspects would you like to improve our customer experience?
问题：你现在负责公司的市场部门，请问你将会从哪些方面来增加客户体验？
Answer: I believe customer experience is ultimately what drives our company’s results. It is what makes us stand out from our competitors and it is why customers should come to us. At the same time we need to continuously improve this experience as customer’s expectations also develop over time. We have launched many new initiatives this year that will improve our customer experience, let me just mention two. First, we found out that most of our customers would like to hear more from us, they want to feel connected more. Our new e-mail platform will enable us to nd personalized information regularly t
o every customer, informing them about a healthy (financial) life, products, company new and relevant developments. This will dramatically increa the frequency of our contact with customers. Second, our good parents club will enable us to connect to our customers in an educational and fun way. We will organize events for parents and their children so they can enjoy life together with our help. I think this is another example that our innovative company takes good care of our customers.
回答：我想客户体验是影响我们企业市场营销结果最主要的因素。它是我们领先于其它保险公司，并且使得客户愿意到我们企业来投保的原因。同时我们需要不断的去提高我们的产品体验，因为顾客的期望值也在不断提高。今年我们已经实施了很多可以提高客户体验的方案，我仅先在这里介绍两点：第一，我们发现大多数客户希望能从我们这里得到更多的信息，他们希望我们跟他们的之间的有更加紧密的联系。我们新的邮件平台能让我们定期的给每个客户发送一些个性化地信息，告知他们关于一个健康（金融性）的生活，产品信息，企业的新资讯以及相关的发展情况。这能极大的增加我们和客户的沟通频率。
第二，我们的好父母会员俱乐部能让我们以一种教育及娱乐相融合的方式与客户联系，我
怎样跑步不伤身体
们会为父母及他们的小孩组织一些活动，这样在我们的帮助下，他们可以一起共度美好时光。我想这就是我们这样富有创新精神的公司，在关怀客户方面的所做的另一个榜样。
